Why is digital marketing—so easily measurable—not measured in higher education at the level it is in other industries? I introduced the Higher Ed Digital Marketing Analytics Roadmap (HEDMAR), a year-long research project on digital measurement practices in my March 2017 UB column. This project was set to change the status quo in our industry by […]

The ongoing wave of school violence has forced higher ed to enhance emergency-response training in teacher education programs. Arming teachers, increasing school entrance security and assigning armed guards are a few solutions being debated. Some colleges now train future teachers to spot and assist troubled students before violent intentions become violent actions. Along with crisis […]

The tragic shootings at Florida's Marjory Stoneman Douglas High School in February triggered a massive reaction by U.S. high school students, capturing the attention of the public and the media in ways students never had before. From rallies and marches to nationwide school walkouts and sit-ins outside congressional offices, many young people are pleading for […]

Students at the University of Tennessee Health Science Center now receive more than just academic assistance from the office of Student Academic Support  Services and Inclusion. Besides its traditional tutoring and other academic-related services, the office recently added mental health counseling. “We thought this was going to be the best way to destigmatize mental health […]