Spotlight Story

More than a higher ed degree

Gloria Cordes Larson is president of Bentley University and author of Prepared U (2017 Jossey-Bass).

How you go to college matters more than where you go to college, says Bentley University President Gloria Cordes Larson.

In her book Prepared U (2017 Jossey-Bass), Larson says institutions that focus on professional studies do a fine job preparing students for a job after college. But they often fall short on building “lifelong learning skills” outside their fields of study.

The Bentley model, on the other hand, blends the rigorous business education for which the school is known with traditional arts and sciences courses. The result is a new kind of hybrid graduate, with hard and soft skills, and wielding the courage to take risks, the creativity to innovate and the savvy to excel in a competitive climate.

From UB

Providers comment on what aspects of managing space higher ed should be considering (but may not be)

April, 2018

When it comes to space utilization, what is one aspect that higher ed institutions may not necessarily be thinking about but should consider?

How to spot fundraising potential in leadership candidates

April, 2018

Search committees and institutions recruiting academic leaders are often met with a major sticking point: the most appealing candidates often don’t have much fundraising experience. Yet in today’s climate, non-tuition sources of revenue are increasingly important and fundraising provides resources that can truly advance a university’s agenda.

Student athlete champions

April, 2018

Contrary to popular misconception, our student-athletes in higher education are persisting and completing their programs of study on time. According to Gallup and collegiate athletic association reports, student-athletes actually outperform their non-athlete classmates in persistence and graduation in a wide and varied range of program majors.

The new rules of engagement

March, 2018

If you are tasked with driving enrollment for undergrad or grad programs, but your marketing teams are not taking advantage of the myriad of ways to personalize digital content to increase lead capture, enrollment and retention—you may be seeing the impact in your acceptance and yield figures. In this piece, we open up the new playbook for finding the right student prospects.

Engineering Universities:

March, 2018

As higher ed futurists, we are asked about craven competition, niche branding, and distinctive marketing opportunities for a wide range of schools, colleges, and universities. One emergent strategic option for Engineering Institutes is to burnish their unique engineering, science, and technology niche, yet leverage the attributes and competitive advantages that come with attaining University Status.

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Conducting meaningful conversations with stakeholders is vital to inform and validate the strategic direction of any institution. However, many traditional methods of gathering this input—such as surveys or town hall meetings—are flawed and can be misleading, often being disproportionately influenced by the loudest or most negative voices.


The costs of higher education continue to challenge students, while the pressure to reduce administrative overhead and improve efficiency is constant for institutions and their executive leaders. Taking the right approach to student payment plans is one way to address both of these concerns.

When Texas Tech University needed to replace the energy-inefficient windows of its multistory Weymouth Hall student residence last summer, time was indeed of the essence.

Needing to ensure the building’s vacancy during the demolition and installation process, you could say the university had a narrow window of opportunity.

But thanks to the ezIQC® construction procurement method through Gordian and National Joint Powers Alliance®, the $1.7 million project was completed on schedule with top-quality products and services.

Thousands of students, faculty, staff and alumni visit the Student Union at Oklahoma State University each day and take advantage of a large number of available retail services. For Mitch Kilcrease, who is assistant vice president and director of the Student Union, something was missing: a printing and parcel shop.

“I felt there was potential on campus to grow a print-service model from a retail base,” Kilcrease says. “A lot of people were already going off-campus to FedEx Office and using its services.”

One of the most challenging aspects of hiring in higher education is recruiting and retaining top talent. Laurie Joyner, the president of Saint Xavier University in Chicago, was seeking to fill the vice president for finance and administration position, and she did not hesitate in reaching out to AGB Search, a firm that focuses on higher education executive searches.