Spotlight Story

Roadmap of higher ed goes beyond the basics of digital marketing analytics

02/2017

How would you rate the digital marketing analytics process at your institution? Is marketing measurement all squared away? If I had to guess your answer, I’d say probably not.

No matter how good you are, you can never check off the analytics box once and for all. Measuring digital marketing performance is not a project. It’s an iterative process.

This process has become complex due to the explosion in the digital marketing landscape. Messaging platforms (Facebook, Twitter, Instagram, Snapchat), channels (social media, digital ads) and new measurement tools have resulted in an ever-changing digital marketing environment over the last decade.

From UB

Higher ed lobbyists offer continuance, expertise in new political arena

March, 2017

In uncertain political times, some higher ed lobbyists say their most important role may be blocking legislation that could harm their client colleges and universities. 

Colleges need to teach Ph.D.s how to teach

March, 2017
Donna Fletcher is a higher ed professor of finance at Bentley University in Waltham, Massachusetts.

Legislators, parents and students are not the only ones asking questions about the cost and quality of higher education.

Your Online Learning Resource

February, 2017

University Business's new, tablet-friendly eBook, Online Learning, provides an overview of what’s new, what’s working and what’s ahead for institutions in all stages of developing and growing their online learning programs.

Access your free copy today to learn how your online learning program can

Colleges strengthen case for animal research

March, 2017
STANDARD CARE—Research college labs are required to meet federal animal research standards, which includes the need to provide a clean environment and adequate care.

Following a spate of violence aimed at animal research facilities in the late 1990s, universities have worked to create greater transparency around scientific testing while maintaining stringent security to protect staff and animals. 

The unintended consequences of free college tuition

March, 2017
Gary A. Olson is president of Daemen College in New York.

Like all of the free tuition plans proposed to date, New York Gov. Andrew Cuomo’s plan in its present form will have unintended consequences that could be devastating to the state’s economy.

Sponsored Content

3/16/2017

In the race to attract, retain and prepare students, the institutions with the most relevant programs and most current technologies have an advantage. Hands-on learning through 3D printing at a college or university opens doors to entrepreneurship and industry collaborations that benefit budding scientists, engineers, artists and designers by preparing them for the requirements of the knowledge-based economy.

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3/9/2017

Often, student success efforts are focused primarily on retaining first year students, but fail to continue supporting students throughout their college careers. At the University of North Carolina-Greensboro, the institution’s leadership wanted to take a broader approach to student success by developing a predictive model that would include upperclassmen.

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3/7/2017

Students today don’t respond to the traditional methods of communication from their college or university like they once did. While websites and email are appropriate for housing and delivering certain types of information, institutions need to develop a campus-wide mobile presence in order to reach students effectively and in the format they prefer.

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2/23/2017

Many institutions struggle with the consequences of using multiple IT platforms for managing operations across departments, such as IT Support, Admissions, HR, Marketing, Residence Life or Facilities. The results—dissatisfied students and faculty, miscommunication, redundancy and poor resource allocation among them—can negatively impact the institution in a variety of ways.

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2/21/2017

At the University of Trinidad and Tobago, recording lectures was once a cumbersome technology dance. From loaner cameras and SD cards to burning and distributing DVDs, the process was disconnected from the teaching and learning objectives and produced no measurable results.

The university aligned its efforts by transitioning to an active flipped classroom.

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