The students you’re trying to reach today have grown up in a world in which nearly everything was an advertisement. When they were still in diapers they were bombarded with cartoon characters aggressively hawking sugar-laced cereals, and as they’ve grown older, the commercials, emails, texts, pop-ups and social posts crowding their view have only increased […]

Last fall Cabrini College (Pa.) became one of only 17 colleges and universities in the United States to be recognized as a “Fair Trade College.” (The University of Wisconsin-Oshkosh was the first in 2008.) Fair trade is a model in which producers are paid above market, “fair trade” prices provided they meet specific labor, environmental […]

Colleges and universities with the most Twitter activity are missing out on engaging prospective students via the platform, according to new research from Brandwatch, a social media monitoring and analytics firm. The analysis used a Thomson Reuters list of the top 10 U.S. university mentions on Twitter from January 31 through March 31. The big […]

Old meets new at the McKinnon Center for Global Affairs, a 40,000-square-foot facility that was formerly known as the 100-year-old Johnson Hall at Occidental College (Oxy) in Los Angeles. CHALLENGE: Politics, foreign languages and other global affairs-related majors are some of the Oxy’s most popular fields of study, but there hadn’t been a centralized location […]