If you are tasked with driving enrollment for undergrad or grad programs, but your marketing teams are not taking advantage of the myriad of ways to personalize digital content to increase lead capture, enrollment and retention—you may be seeing the impact in your acceptance and yield figures. In this piece, we open up the new […]

In July, Mickey McDonald becomes president of the Great Lakes College Association, a consortium of 13 liberal arts schools in Michigan, Indiana and Pennsylvania. McDonald will leave Michigan's Kalamazoo College, where he served as provost for 10 years and co-chairs its current strategic planning initiative. McDonald hired approximately one-third of Kalamazoo's current faculty and gave […]

The vast majority of community college athletic programs operate in relative obscurity, known mostly at the local level, if at all. The obvious exception is the football team at East Mississippi Community College. Where to see them: The Lions were the subject of the first two seasons of Netflix's well-received documentary series, Last Chance U. […]

Editor's Note: This is part 2 of a 3-part series on b-school survival. Read Part 1. Applications to full-time, two-year MBA programs in the U.S. have been down since 2014, and this past fall, 64 percent of programs reported declines, according to the Graduate Management Admission Council's "Application Trends Survey Report 2017." To counter that, […]