The college noted broad, ongoing challenges: a shrinking number of college-age students, rising operational costs, unexpected issues surrounding FAFSA.

By leveraging strategic partnerships and future-forward investments in technology, smaller marketing teams can stay competitive in a landscape where there is intense competition clawing for every prospect.

What happens to a college when it dies? What happens to its alumni? What happens to the memories the sacred site stores? What happens to its soul? Is it tainted somehow, corrupted by its demise, cheapened?

The budding tradition of walking the stage with loved ones marks a shift in how colleges are engaging with students from nontraditional backgrounds and elevates the often-unspoken contributions of family members.