Recruitment

From UB

Colleges should always woo would-be students

July, 2018
WELCOME ABOARD—During on-campus events for admitted students, current George Mason University students are on hand to help make peer connections as part of the wooing process.

Led by admissions offices, higher ed institutions are enticing accepted students to officially enroll by using innovative communication approaches, developing peer connections and making students feel as if they are already part of the family.

UB Event Wrap-up

June, 2018

At the Hyatt Regency Cambridge, along the scenic Charles River overlooking Boston, a few dozen college presidents and provosts gathered in early May for a day focused on achieving campus harmony. Called the Campus Climate Summit: Getting from Contention to Consensus, the event was sponsored by Thoughtexchange, a provider of stakeholder engagement solutions for leaders of colleges and other organizations.

Mount Ida students: After the acquisition by UMass

June, 2018

A few months after Boston University’s successful merger with Wheelock College, the University of Massachusetts drew a greater degree of scrutiny for its acquisition of Mount Ida College.

From Facebook to pocketbook

May, 2018

Scenario: Small college wants to increase its national visibility and recognition.

Process: Matt Spencer, associate vice president for university advancement, zeros in on alumni with an affinity for the university, identifies their interests and plans visits—using a tool that analyzes social media reactions, comments and event responses of 235,000 digital alumni interactions.

Colleges get to know their audience

May, 2018
Marc C. Whitt is director of philanthropy communications at University of Kentucky Philanthropy. Follow him on LinkedIn (linkedin.com/in/marcwhitt) or Twitter (@marcwhitt). 

Just as Amazon and Netflix have personalized the user experience, we too must develop personalized communication and marketing experiences.

Sponsored Content

6/28/2018

According to Gartner’s 2018 CIO Agenda Survey, 59 percent of higher education CIOs believe that digital transformation will lead to significant business model change, yet many institutions face challenges when it comes to implementing digital strategies for growth. As student demographics and education delivery models change, institutions must actively pursue innovative ways to remain competitive.

6/27/2018

The demographics of today’s higher ed learners are shifting dramatically. Those once considered nontraditional learners—adults looking to change career paths, workers returning to school for certifications or students requiring flexible learning paths—have become the norm.

How must institutions respond to these changing demographics to meet the evolving demands of these “new traditional” students? How can institutions use technology and data to drive student success and support continuous improvement in this changing environment?

6/26/2018

Under pressure to contain costs and improve efficiency while maintaining a high level of services, many institutions are turning to cloud-based models for their ERP, HR, finance and other crucial systems. In addition to these advantages, cloud models create more collaborative, interactive environments where critical data is more accessible, making more resources available for institutions to better serve students.

6/21/2018

Next generation teaching and learning requires new tools and technologies to create more collaborative, interactive environments. Video, voice and content sharing tools are building the active classroom of today and tomorrow. To explore this topic, University Business recently conducted a survey of over 200 higher ed leaders about how their institutions are using some of these tools.

6/13/2018

Every institution has access to data that can help to drive more effective decision making. The challenge is that often this data resides in silos around campus. By democratizing data access across the institution and building a data-focused campus culture, staff are empowered to make more effective data-driven decisions.