Recruitment

From UB

Colleges and universities branch out within the U.S.

December, 2016
Fashion Forward—Kent State University students can take a semester-long break from life on the Ohio campus to immerse themselves in fashion design, merchandising or journalism in New York City’s Garment District.

Exotic branch campuses across the globe give American institutions an extra shine when recruiting students and establishing an internationally recognized brand. Now, several universities are finding similar success with satellites in other parts of the U.S.

Recruit today’s college students with these digital strategies

December, 2016
Shani Lenore-Jenkins is associate vice president of enrollment at Maryville University.

While its primary focus is to educate students, a university is still a business with customers. Traditional marketing methods such as mailings, phone calls and old-fashioned boots-on-the-ground visits are no longer the best ways to reach today’s tech-savvy students, who find the information they need online.

Building a powerful college brand online

December, 2016
John Meagle is the chief marketing officer at Centenary University in New Jersey.

When Centenary College was granted university status in May, the news was celebrated by students, faculty, alumni and staff. For the marketing and student recruitment team, it was an opportunity to build awareness of the experience the institution offers career-oriented students.

Meeting new college students’ digital expectations

September, 2016

The College-Bound Student E-Expectations Survey asked 3,000 college-bound high school seniors and juniors about their digital habits and expectations—from the start of the recruiting cycle. Here’s a selection of the top insights from the study.

Bringing male students back to college

September, 2016
Aaron Mahl is a vice president and consultant at Ruffalo Noel Levitz.

Large public universities and smaller liberal arts colleges, on the other hand, are finding it increasingly difficult to maintain their male enrollments. The National Center for Education Statistics projects that, by 2020, men will represent only 41 percent of college enrollees.

Sponsored Content

1/10/2017

The Jeanne Clery Act, passed in 1990, requires all colleges and universities who receive federal funding to share information about crime on campus and their efforts to improve campus safety, as well as inform the public of crime in or around campus. Revised and amended several times since its inception, compliance with the Clery Act requires careful and deliberate coordination among various campus officials and entities.  

Sponsored by: 
Stanley Security
Joseph Gillio,  Senior Director, Strategic Planning & Marketing,  Casio America Inc.

Traditional projectors operate off of a mercury vapor lamp. Casio’s LampFree projectors use a blue laser, phosphor and a red LED light source. This is a major advantage for several reasons...

Linda Ding, Senior Education Program Strategist, Laserfiche

There are three challenges in achieving efficiencies through technology initiatives.

Eileen Smith,  Vice President Marketing and Communications,  Jenzabar

Previously, students were looked at in a very fragmented way: They were either a recruit, an applicant, a student, a potential graduate, a lifelong learner or potential dropout. New tools have caused a shift in how higher ed is viewing students, we can now think of the student in a much more holistic way.

It’s no secret that text messaging is the preferred method of communication for today’s students over email, direct mail or phone calls; a recent study found that some 97 percent say they use texting as their primary form of communication, 73 percent say they want schools to text them, and nearly three quarters of prospective students want to text with admissions counselors. However, only 28 percent report being offered the option to text with their college or university. How should institutions address this gap by reaching students the way they prefer?