Recruitment

From UB

5 ways to make meaningful connections with adult learners

December, 2018
Tom Ryan is an enrollment consultant at Schneider Associates, an integrated marketing firm based in Boston.

Nontraditional students need a boost to overcome some of the barriers to re-enrolling in continuing education and degree completion programs. Find out how to meet the challenge.

How colleges can avoid a scary fall in FY2020

October, 2018
Tom Ryan is an enrollment marketing strategist with Schneider Associates, an integrated marketing firm based in Boston.

No matter how much innovation and energy went into recruitment, you may be forced to wait until fall to find out what worked—or didn’t. Review of all efforts is key to future success.

Campus commerce: Bricks vs. clicks

September, 2018
SPOOKY SAVINGS—The Colgate Bookstore’s June 2018 Customer Appreciation Day, held on Friday the 13th (known as Colgate Day), featured a storewide 13 percent off sale. It’s just one way the store helps honor university traditions.

How can college retail leaders compete with e-commerce? It’s time to get back to basics. Here are five strategies for staying relevant.

How do we hire the best college faculty?

September, 2018
Gemmy Allen is co-coordinator of faculty management programs at North Lake College; Brett Welch is associate professor of Educational Leadership at Lamar University; Kaye Shelton is associate professor of Educational Leadership at Lamar University; and Pam Quinn is provost at LeCroy Center for Human Resources, all in Texas.

Determining employee engagement is the key. Highly engaged faculty will likely see opportunities, while disengaged faculty will focus more on limitations and may have a negative effect on student learning.

Admissions providers on recruiting internationals to community colleges

August, 2018

What do you see as the biggest barrier to community colleges enrolling more international students?

“Community colleges need to focus not just on recruiting international students but retaining the ones already enrolled. Understanding who these students are and proactively engaging with them creates a stronger reputation and will ultimately attract more international students to that community college.”

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1/24/2019

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Publication Date: 
1/10/2019
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Training faculty is challenging. Get tips that encourage faculty to create interactive online courses.

A comment CIO Ravi Ravishanker consistently heard when Wellesley College hired him nine years ago was that the Massachusetts school needed a new ERP system. The 1,100 employees at the women’s liberal arts college wanted a cloud-based solution that anyone could use.

“Unfortunately, there weren’t many choices available at the time, so I renewed our current system to buy some time,” says Ravishanker.

12/13/2018

Students expect their higher education experience to be modern and digital, but for many institutions, core systems across campus still rely on paper-based, manual and siloed processes. By automating processes and modernizing workflows, institutions can improve the user experience while reducing costs and workload and improving efficiency.

From left to right: Meghan Turjanica, Product Manager for Student Success, Jenzabar; Mathew Arndt, Lead Data Scientist, Jenzabar; Wade Leuwerke, Associate Professor, Drake University, Co-creator, Jenzabar Student Success Survey.

Many institutions ask their enrollment teams, advising offices, faculty and other departments to focus on student success, but these departments often do not understand all of the unique factors that contribute to the success of their students. A more holistic view is crucial to helping students succeed.