Recruitment

From UB

How colleges can avoid a scary fall in FY2020

October, 2018
Tom Ryan is an enrollment marketing strategist with Schneider Associates, an integrated marketing firm based in Boston.

No matter how much innovation and energy went into recruitment, you may be forced to wait until fall to find out what worked—or didn’t. Review of all efforts is key to future success.

Campus commerce: Bricks vs. clicks

September, 2018
SPOOKY SAVINGS—The Colgate Bookstore’s June 2018 Customer Appreciation Day, held on Friday the 13th (known as Colgate Day), featured a storewide 13 percent off sale. It’s just one way the store helps honor university traditions.

How can college retail leaders compete with e-commerce? It’s time to get back to basics. Here are five strategies for staying relevant.

How do we hire the best college faculty?

September, 2018
Gemmy Allen is co-coordinator of faculty management programs at North Lake College; Brett Welch is associate professor of Educational Leadership at Lamar University; Kaye Shelton is associate professor of Educational Leadership at Lamar University; and Pam Quinn is provost at LeCroy Center for Human Resources, all in Texas.

Determining employee engagement is the key. Highly engaged faculty will likely see opportunities, while disengaged faculty will focus more on limitations and may have a negative effect on student learning.

Admissions providers on recruiting internationals to community colleges

August, 2018

What do you see as the biggest barrier to community colleges enrolling more international students?

“Community colleges need to focus not just on recruiting international students but retaining the ones already enrolled. Understanding who these students are and proactively engaging with them creates a stronger reputation and will ultimately attract more international students to that community college.”

Visa issues to navigate

August, 2018

Before an international student can receive an F-1 visa to study in the United States, the student must apply to the U.S. consulate in their home country with an I-20 Certificate of Eligibility.

It is the higher education institution’s responsibility to ensure that accepted international students have all of the necessary admission requirements prior to the designated school official issuing the I-20 certificate.

Sponsored Content

11/7/2018

Actively managed payment plans offer a variety of benefits for institutions, by reducing administrative requirements, streamlining processes and improving security and visibility. These plans also support student success by increasing affordability, access and convenience for students.

11/1/2018

While higher education is undergoing seismic shifts, many institutions struggle with the limitations of legacy systems and outdated technologies. To explore some of these issues, University Business has conducted a subscriber survey about how colleges and universities are using core business systems including the ERP, SIS, Finance and HR, and the challenges that legacy systems can create.

Wake Forest University’s Information Systems Multimedia Technician Preston Neill understands the short life span of cables and adapters. With Ditto wireless presentation software installed throughout campus, those unreliable connectors are one step closer to extinction.

“Our goal is to ultimately stop supplying cables and adapters, because cables go missing and adapters break,” Neill says. “The cost to replace them, plus the manpower involved, is what we’re looking to avoid by having a wireless solution. We’re already getting fewer calls with Ditto.” 

From left to right: Robert Ruiz, Vice President of Strategic Enrollment, Liaison International; Larry Boles, Professor and Program Director, University of the Pacific; Julie Masterson, Associate Provost, Dean of the Graduate College and Professor of Communication Sciences and Disorders, Missouri State University

By 2025, graduate enrollment is on track to grow by 3.5 million students. Finding a best-fit student is difficult enough without having to sort through an overabundance of data. Worse, using the wrong data leads to an ineffective recruitment approach, wasting time and resources.

In this webcast, admissions experts explain how to classify your typical candidate, examine applicant data and implement the strategies that will lead to enrollment success.

Speakers

Robert Ruiz
Vice President of Strategic Enrollment
Liaison International

Who is today’s college student?

A new student is emerging. Fewer than half of today’s students fit into the 18- to 22-year-old demographic—now they are 18 to 80. Many students work part time or full time, or have families. They are digital natives. Ninety percent of them have smartphones and half have access to tablets 24/7. Just as when they shop, bank, travel or go out to eat, they have high expectations for higher ed. Many students need online course options. Colleges and universities need to change to meet these expectations in order to thrive.