Led by admissions offices, higher ed institutions are enticing accepted students to officially enroll by using innovative communication approaches, developing peer connections and making students feel as if they are already part of the family.
At the Hyatt Regency Cambridge, along the scenic Charles River overlooking Boston, a few dozen college presidents and provosts gathered in early May for a day focused on achieving campus harmony. Called the Campus Climate Summit: Getting from Contention to Consensus, the event was sponsored by Thoughtexchange, a provider of stakeholder engagement solutions for leaders of colleges and other organizations.
A few months after Boston University’s successful merger with Wheelock College, the University of Massachusetts drew a greater degree of scrutiny for its acquisition of Mount Ida College.
Scenario: Small college wants to increase its national visibility and recognition.
Process: Matt Spencer, associate vice president for university advancement, zeros in on alumni with an affinity for the university, identifies their interests and plans visits—using a tool that analyzes social media reactions, comments and event responses of 235,000 digital alumni interactions.
Just as Amazon and Netflix have personalized the user experience, we too must develop personalized communication and marketing experiences.