Marketing

From UB

Should a small college or university be licensing their trademarks?

June, 2017
Kristi Eaves-McLennan is executive director of marketing for Meredith College in Raleigh, North Carolina.

Trademark licensing is big business for big universities. The International Licensing Industry Merchandisers Association estimates collegiate licensing programs raked in $209 million in 2015.

A nonprofit acquires a for-profit

June, 2017
PURCHASE PURSUIT—Purdue President Mitch Daniels is framing the Kaplan acquisition as a way for the university to become a digital player in the evolving postsecondary education space.

Purdue University surprised its faculty and the general higher ed sector this spring with its plans to acquire Kaplan University for a symbolic $1 (with a revenue-share plan spanning 30 years).

Colleges go live on social media

May, 2017

The interest in live videos across social media platforms has accelerated over the past few months with a series of developments that bring high-quality video broadcasting to the masses.

Politicians on college campuses

May, 2017
THE BIG EVENT—In 2016, when President Barack Obama visited the University of Nebraska at Omaha, more than 10,000 higher ed students, faculty, staff and community members attended an event at the campus arena.

Colleges may already prepare extensively for VIPs, but a deeper level of cross-campus coordination can ensure a smooth visit even when protests or other disruptions occur.

Meeting today’s college enrollment goals while preparing for the future

April, 2017
Leslie Crosley is a higher ed enrollment management consultant for Ruffalo Noel Levitz. Jim Scannell recently retired as senior consultant for enrollment management at Ruffalo Noel Levitz and is the former president of Scannell & Kurz.

Now more than ever, enrollment leadership requires a coordinated campus team to respond to emerging internal challenges as well as shifting external forces.

Sponsored Content

5/30/2017

Attend this web seminar to learn how the The Duck Store at the University of Oregon has transformed the shopping experience. By implementing a unified commerce platform—complete with in-store and ecommerce functionality on the front end and real-time inventory visibility, order management, CRM, business intelligence, warehouse management, marketing and financials to support it—The Duck Store now has the tools in place to efficiently manage the complexities of their multiple retail locations.

Sponsored by: 
5/25/2017

Many higher education institutions still rely on inefficient, disparate systems for tracking employee time and attendance. And with workers on campus in a wide variety of jobs, it can be challenging to manage professional, union, auxiliary and student workforces, all at the same time.

Some institutions are turning to automated time and attendance solutions to address these issues, but are unsure of how this change might affect their people, processes, and organization.

Sponsored by: 
5/24/2017

Nowadays it seems as though we are being asked to do more and more with less and less. That might make sense from a business standpoint as it makes you more profitable, but you run the risk of burning out and stressing out your employees.

Sponsored by: 
5/23/2017

In recent years, the requirements of public higher education institutions have changed drastically, increasing the pressure to modernize their IT systems.  To meet those challenges, many universities are looking at available options, including the cloud.

Pittsburg State University was faced with disparate, aging tools, requiring it to rely on manual processes that made it difficult to view data across all of its systems.  This, combined with new available technologies and the necessary change to the IT culture on campus made their change journey an adventurous one.

Sponsored by: 
5/16/2017

Colleges and universities face an increasingly competitive environment for attracting and retaining students.  These challenges are further complicated with tighter funding constraints and the need to keep up with the latest technological advancements to remain competitive. Student ID card systems are not immune to these pressures; outdated ID technology can result in increased costs, long wait times for students, as well as privacy and security issues.

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