Marketing

From UB

UB Survey Results: College and University Branding

December, 2018

University Business partnered with FedEx Office to develop and deploy this survey of higher education leaders, exploring the issues and challenges related to the branding or public image of their institutions. Deployed in October 2018, some 300 college and university leaders from a variety of institution types and sizes responded.

5 ways to make meaningful connections with adult learners

December, 2018
Tom Ryan is an enrollment consultant at Schneider Associates, an integrated marketing firm based in Boston.

Nontraditional students need a boost to overcome some of the barriers to re-enrolling in continuing education and degree completion programs. Find out how to meet the challenge.

8 ideas for CTE marketing

December, 2018

How higher ed can rebrand career training.

Higher ed elevates CTE

December, 2018
CAREER SPARK—California Community Colleges rebranded CTE as “career education” as part of a $6 million campaign. Leaders dropped the word “technical” after surveys indicated it created a misconception among students that programs covered only IT and coding.

How community colleges are rebranding career training to reflect advanced pathways and earnings potential.

Colleges tell compelling ‘Stories’ on Instagram

November, 2018
Karine Joly is the web editor behind collegewebeditor.com, a blog about higher ed web marketing, public relations and technologies. She is also the founder of higheredexperts.com.

Creativity drives the popular social media tool that personalizes content for specific users.

Sponsored Content

1/24/2019

2019 will bring new and continued challenges for higher education, as well as new opportunities to innovate. In this web seminar, our presenters will discuss the findings of Kaufman Hall’s new survey and report, entitled 2019 Outlook: Performance Management Challenges, Trends, and Opportunities in Higher Education.

Publication Date: 
1/10/2019
Provided by: 

Training faculty is challenging. Get tips that encourage faculty to create interactive online courses.

A comment CIO Ravi Ravishanker consistently heard when Wellesley College hired him nine years ago was that the Massachusetts school needed a new ERP system. The 1,100 employees at the women’s liberal arts college wanted a cloud-based solution that anyone could use.

“Unfortunately, there weren’t many choices available at the time, so I renewed our current system to buy some time,” says Ravishanker.

12/13/2018

Students expect their higher education experience to be modern and digital, but for many institutions, core systems across campus still rely on paper-based, manual and siloed processes. By automating processes and modernizing workflows, institutions can improve the user experience while reducing costs and workload and improving efficiency.

Colorado Mesa University’s new campus ID platform tracks the most popular items in the dining hall, but more importantly, it tracks when students aren’t making it to the dining hall in the first place.