Marketing

From UB

Providers on what colleges could be doing to better use data for admissions and recruitment

March, 2018

In what ways do you see colleges falling short in utilizing data to make better admissions recruitment and acceptance decisions? What kinds of data should they be using more of or better?

Supporting higher ed students from admission through completion

January, 2018
Student population shifts in 2018, compared to 2017.

Admissions, enrollment, marketing, retention and financial aid administrators surveyed generally have a sunny outlook about the student population in 2018.

Colleges that are investing in impressions

November, 2017

The investigations into election interference by Russian interests using Facebook and Twitter ads underscores the influence that digital advertising can have on opinions and behaviors.

Reaching college alumni, donors and parents through effective storytelling

November, 2017

Those of us in higher education and in the nonprofit sector know the importance of effective storytelling, yet we often fall prey to telling stories that we want to tell instead of what our audiences desire to read or hear.

How higher ed can make career services an institutional priority

October, 2017
Susan Brennan is associate vice president of University Career Services at Bentley University.

Here are strategies that helped career services become a priority at Bentley University in Massachusetts.

Sponsored Content

One of the most challenging aspects of hiring in higher education is recruiting and retaining top talent. Laurie Joyner, the president of Saint Xavier University in Chicago, was seeking to fill the vice president for finance and administration position, and she did not hesitate in reaching out to AGB Search, a firm that focuses on higher education executive searches.

Colleges and universities have become a favorite target of cybercriminals because of the sheer volume of student information they handle. This is because payment processing happens all over campus, from the ticketing office to the bursar’s office to the cafeteria. In addition to endangering students and damaging the reputation of the institution, the financial costs of a data breach could include legal representation, fines, and the expense of notifying impacted individuals.

How can institutions embrace transparency and flexibility around changing models of revenue and cost mix, student success and graduation rates?  This web seminar outlined some insights into how to meet student, institutional, system and/or political goals in the changing world of higher education. Whether your challenges are within a single institution or across a statewide system, there are a variety of ways in which modern technology can support your journey for future success.

SPEAKER

Sherry Amos

Faced with rising costs of higher education, many students are deciding not to purchase required course materials, therefore going through their semester without the tools they need to learn and succeed. Fifty percent of students say avoiding or delaying these purchases negatively impacts their grades. As a result, more institutions are taking advantage of digital tools and platforms, which provide students and faculty with immersive, engaging content while providing required materials to all students on or before the first day of classes at a lower cost. 

An increasing number of institutions are taking advantage of mobile technology to help recruit, engage and enroll prospective and admitted students. Mobile apps are being used for self-guided campus tours, open houses, recruitment events, college nights and more, providing a highly effective way for admissions and enrollment departments to meet the needs of these students.