Marketing

From UB

College media relations can wield greater influence in digital age

March, 2017
Tom Durso is associate vice president for college relations and marketing at Albright College.

Director of media relations used to be a title with a fairly straightforward and obvious list of responsibilities. Then the internet happened.

Roadmap of higher ed goes beyond the basics of digital marketing analytics

March, 2017

A recent study of 2,575 university websites found that only 31 percent running Google Analytics use Google Tag Manager (GTM) as well. 

Next in line for the college presidency

March, 2017
IN WITH THE NEW—Efforts are often made today at colleges to make inauguration activities accessible to students, faculty, staff, alumni and neighbors—as Moravian College did when its 16th president, Bryon L. Grigsby, arrived in 2014. Still, the installation ceremony itself is typically steeped in tradition.

Plenty can go wrong during a presidential turnover—imagine the new leader earning a faculty vote of no confidence early on, or not recognizing a million-dollar donor at a reception. 

Facebook Live meets the college campus tour at GW

February, 2017
BEHIND THE SCENES—Taylor Hale, a GW college senior from Detroit, Michigan, filming live during the college’s Facebook Live tour.

The George Washington University live-streamed a campus tour via Facebook Live in December. It’s the first time the platform’s live-video streaming service has been used for that purpose, administrators at GW believe.

College retirement plans under attack

February, 2017
Recent lawsuits have alleged that certain colleges breached the Employee Retirement Income Security Act (ERISA), which states employers that sponsor retirement plans have a fiduciary responsibility to prudently manage those plans on the behalf of their employees.

Eight prominent universities—including University of Pennsylvania, Duke, Emory, Johns Hopkins, Vanderbilt and others—were hit with separate lawsuits in August 2016 alleging the institutions mishandled their employee retirement plans.

Sponsored Content

4/20/2017

Like many institutions, Yale University first adopted academic video at a departmental level. This proved the potential of video as a study aid, but also created a number of challenges, including requiring administrators to maintain a complex web of disconnected media storage solutions, and forcing students to learn multiple systems for accessing their recorded lessons. As video became an increasingly relied-upon pedagogical tool for both online and on-campus learning, it was determined that the university should transition to a unified media platform.

Sponsored by: 
3/30/2017

Higher education institutions are constantly looking for ways to boost retention rates, especially for students struggling to meet increasing economic costs. Accepting payments from international students can also be challenging—from dealing with security issues associated with carrying cash to reconciling international wire transfers that may omit the recipient’s name.

Sponsored by: 
3/28/2017

Which major is best for me? How do I plan my courses? How do I succeed in my courses? What is my career strategy after college? These are all questions students tend to have throughout their educational journey.

Demonstrating on-time completion and positive student outcomes is a major challenge facing today’s colleges and universities. Students and families are expecting institutions to provide the tools and support services to ensure students secure the necessary skills and competencies to prepare them for a successful life.

Sponsored by: 
3/16/2017

In the race to attract, retain and prepare students, the institutions with the most relevant programs and most current technologies have an advantage. Hands-on learning through 3D printing at a college or university opens doors to entrepreneurship and industry collaborations that benefit budding scientists, engineers, artists and designers by preparing them for the requirements of the knowledge-based economy.

Sponsored by: 
Publication Date: 
3/16/2017
Provided by: 

How well does your LMS support video? Get the details in this new report.