Marketing

From UB

Colleges tell compelling ‘Stories’ on Instagram

November, 2018
Karine Joly is the web editor behind collegewebeditor.com, a blog about higher ed web marketing, public relations and technologies. She is also the founder of higheredexperts.com.

Creativity drives the popular social media tool that personalizes content for specific users.

Making memories on campus

November, 2018
Marc C. Whitt is director of philanthropy communications at the University of Kentucky Office of Philanthropy and teaches event planning in UK’s Department of Integrated Strategic Communication.

For donors to higher ed institutions, events can stir passion, belief and confirmation in the cause for which they invest time, creativity, advocacy and personal resources. Here is how to maximize the relational and marketing benefits of alumni and philanthropic events.

Groundbreakings: University of North Alabama, Bradley University and Babson University

October, 2018
The University of North Alabama’s Laura M. Harrison Hall will house the Anderson College of Nursing and Health Professions and will be constructed on the former site of a science building.

The University of North Alabama’s $18.85 million Laura M. Harrison Hall will house the Anderson College of Nursing and Health Professions and will be constructed on the former site of a science building.

Beyond higher ed buildings

October, 2018
Scott D. Miller is president of Virginia Wesleyan University.

How a successful relationship between an institution and its construction partner can lead to productive collaboration. Carefully managed projects suggest vibrancy and viability to students, families and donors. 

Campus store benchmarks: Location, size and services compared

September, 2018

Here’s the rundown for Colgate University, San Diego State University, Clayton State University, Columbus State Community College, Seward County Community College and California State University, Long Beach.

Sponsored Content

11/7/2018

Actively managed payment plans offer a variety of benefits for institutions, by reducing administrative requirements, streamlining processes and improving security and visibility. These plans also support student success by increasing affordability, access and convenience for students.

11/1/2018

While higher education is undergoing seismic shifts, many institutions struggle with the limitations of legacy systems and outdated technologies. To explore some of these issues, University Business has conducted a subscriber survey about how colleges and universities are using core business systems including the ERP, SIS, Finance and HR, and the challenges that legacy systems can create.

Wake Forest University’s Information Systems Multimedia Technician Preston Neill understands the short life span of cables and adapters. With Ditto wireless presentation software installed throughout campus, those unreliable connectors are one step closer to extinction.

“Our goal is to ultimately stop supplying cables and adapters, because cables go missing and adapters break,” Neill says. “The cost to replace them, plus the manpower involved, is what we’re looking to avoid by having a wireless solution. We’re already getting fewer calls with Ditto.” 

From left to right: Robert Ruiz, Vice President of Strategic Enrollment, Liaison International; Larry Boles, Professor and Program Director, University of the Pacific; Julie Masterson, Associate Provost, Dean of the Graduate College and Professor of Communication Sciences and Disorders, Missouri State University

By 2025, graduate enrollment is on track to grow by 3.5 million students. Finding a best-fit student is difficult enough without having to sort through an overabundance of data. Worse, using the wrong data leads to an ineffective recruitment approach, wasting time and resources.

In this webcast, admissions experts explain how to classify your typical candidate, examine applicant data and implement the strategies that will lead to enrollment success.

Speakers

Robert Ruiz
Vice President of Strategic Enrollment
Liaison International

Who is today’s college student?

A new student is emerging. Fewer than half of today’s students fit into the 18- to 22-year-old demographic—now they are 18 to 80. Many students work part time or full time, or have families. They are digital natives. Ninety percent of them have smartphones and half have access to tablets 24/7. Just as when they shop, bank, travel or go out to eat, they have high expectations for higher ed. Many students need online course options. Colleges and universities need to change to meet these expectations in order to thrive.