Marketing

From UB

Should a small college or university be licensing their trademarks?

June, 2017
Kristi Eaves-McLennan is executive director of marketing for Meredith College in Raleigh, North Carolina.

Trademark licensing is big business for big universities. The International Licensing Industry Merchandisers Association estimates collegiate licensing programs raked in $209 million in 2015.

A nonprofit acquires a for-profit

June, 2017
PURCHASE PURSUIT—Purdue President Mitch Daniels is framing the Kaplan acquisition as a way for the university to become a digital player in the evolving postsecondary education space.

Purdue University surprised its faculty and the general higher ed sector this spring with its plans to acquire Kaplan University for a symbolic $1 (with a revenue-share plan spanning 30 years).

Colleges go live on social media

May, 2017

The interest in live videos across social media platforms has accelerated over the past few months with a series of developments that bring high-quality video broadcasting to the masses.

Politicians on college campuses

May, 2017
THE BIG EVENT—In 2016, when President Barack Obama visited the University of Nebraska at Omaha, more than 10,000 higher ed students, faculty, staff and community members attended an event at the campus arena.

Colleges may already prepare extensively for VIPs, but a deeper level of cross-campus coordination can ensure a smooth visit even when protests or other disruptions occur.

Meeting today’s college enrollment goals while preparing for the future

April, 2017
Leslie Crosley is a higher ed enrollment management consultant for Ruffalo Noel Levitz. Jim Scannell recently retired as senior consultant for enrollment management at Ruffalo Noel Levitz and is the former president of Scannell & Kurz.

Now more than ever, enrollment leadership requires a coordinated campus team to respond to emerging internal challenges as well as shifting external forces.

Sponsored Content

6/28/2017

While students have a variety of options when it comes to paying for college, making unwise financial decisions can lead to negative consequences for the student as well as the institution. Overborrowing, poor planning and budgeting, and misunderstanding financial aid can create seemingly insurmountable debt that can affect academic performance, push students to leave school before completion, and burden them long after graduation.  

Sponsored by: 
6/22/2017

Higher education is in the midst of significant change. Institutions are under pressure to reduce costs and improve the efficiency of operations while providing responsive, quality services to students. Many college and university leaders are turning to transformative technologies such as electronic forms, workflow automation and enterprise content management (ECM) to help them overcome these challenges.

Sponsored by: 

Which major is best for me? How do I plan my courses? How do I succeed in my courses? What is my career strategy after college? These are all questions students tend to have throughout their educational journey.

Demonstrating on-time completion and positive student outcomes is a major challenge facing today’s colleges and universities. Students and families are expecting institutions to provide the tools and support services to ensure students secure the necessary skills and competencies to prepare them for a successful life.

The Health Sciences Library at the University of Washington formed a partnership in the summer of 2015 with the Institute of Translational Health Sciences, the University of Washington Medicine Research Information Technology, and the National Network of Libraries of Medicine-Pacific Northwest Region.

The partnership sought to create and fund a space on campus that would accelerate health research and innovation by supporting researchers and investigators and allowing a multifaceted approach to research.

Higher education institutions are constantly looking for ways to boost retention rates, especially among students struggling to meet increasing costs. Accepting payments from international students can also be challenging—from dealing with security issues associated with carrying cash to reconciling international wire transfers that may omit the recipient’s name. A cashless attitude is becoming the norm with payment plans, 529 plans and wire transfers being offered as alternatives to cash, checks or credit cards.