Marketing

From UB

Fundraising ideas: Donor relations in the digital age

August, 2017
Marc C. Whitt is director of philanthropy communications at the University of Kentucky Office of Philanthropy. He may be followed on LinkedIn (linkedin.com/in/marcwhitt) or Twitter (@marcwhitt).

In a 2017 study conducted by the Pew Research Center, nearly 7 in 10 Americans reported using social media “to connect with one another, engage with news content, share information and entertain themselves.”

Planning and marketing events for undocumented students

August, 2017

Prep and marketing for Rutgers University-Camden’s first college fair for undocumented students, held this June, required an individualized approach, says Mary Beth Daisey, vice chancellor for student affairs.

Snap Inc. Spectacles and Snapchat show campuses in new light

July, 2017

Whether or not you’re one of the 166 million daily Snapchat users, it’s impossible to ignore the deep impact of the mobile app on how teens and young adults communicate.

Emoji and emoticon usage shows school spirit

July, 2017

Higher ed institutions—capitalizing on the popularity of the digital pictographs—now offer customized sets of emojis featuring school logos, mascots and other themed graphics, such as smiling or winking faces.

Shared services: Consolidate or close?

July, 2017
Connecticut State Colleges & Universities system President Mark Ojakian's strategy of consolidation and shared services, called Students First, should save at least $41 million annually.

Faced once again with state and federal funding cuts, Connecticut State Colleges & Universities system President Mark Ojakian has had to make some tough decisions to keep the 17-school system functioning.

Sponsored Content

8/10/2017

Some 75 percent of high school seniors say they visit a college campus without ever contacting the admissions department. Not all prospective students want or are able to take a guided tour of campus, but without an alternative, many students visit on their own, and are walking away with unanswered questions and no communication from the college or university.

Sponsored by: 
7/13/2017

The leadership of Dickinson College understands the importance of predictive analytics to help shape their class. But they also know that models can get stale, and will only improve when they are transparent and institutional departments collaborate during the model building and enrollment process.

Sponsored by: 

The current generation of prospective business students expects more from potential institutions than students of the past did. Identifying the best-fit students, as well as engaging and recruiting them, is more challenging than ever before. This webcast explored the findings from Liaison’s research into how the most successful business schools overcome these challenges. Presenters outlined some best practices to integrate into a recruitment marketing strategy, and described the importance of understanding students’ needs and using the latest technology strategically.

CIOs from five institutions spoke candidly at this roundtable discussion about managing campus technology, building a talented IT team and other common challenges during the TeamDynamix Client Summit, held in Chicago from May 15-17. 

The panel also discussed managing the increasing demand for education technology on campus, resource optimization and talent management, communicating the value of IT, and the importance of building a personal network and leveraging peer collaboration to succeed.

Moderated by:

College and university leaders manage large datasets that are compiled across people, departments and systems. Producing quality performance reports, institutional effectiveness measures, and academic data can be a challenge in today’s environment. In addition to maintaining reliable and accurate data, higher ed leaders are continually asked to do more work, with more depth—but without additional resources.