Marketing

From UB

Colleges that are investing in impressions

November, 2017

The investigations into election interference by Russian interests using Facebook and Twitter ads underscores the influence that digital advertising can have on opinions and behaviors.

Reaching college alumni, donors and parents through effective storytelling

November, 2017

Those of us in higher education and in the nonprofit sector know the importance of effective storytelling, yet we often fall prey to telling stories that we want to tell instead of what our audiences desire to read or hear.

How higher ed can make career services an institutional priority

October, 2017
Susan Brennan is associate vice president of University Career Services at Bentley University.

Here are strategies that helped career services become a priority at Bentley University in Massachusetts.

‘Run like a business but act like a college’

October, 2017

The strategic plans of every administrator and department must work collectively toward the overall goals of a college or university.

Rethinking the business of college education

October, 2017
William Massy, an expert microeconomist, shows how administrators and faculty can improve education, research and affordability in his book Reengineering the University.

William Massy, an expert microeconomist, shows how administrators and faculty can improve education, research and affordability in his book Reengineering the University.

Sponsored Content

12/5/2017

Colleges and universities have become a favorite target of cybercriminals because of the sheer volume of student information they handle—and the fact that payment processing happens all over campus, from the ticketing office to the bursar’s office to the cafeteria. In addition to endangering students and damaging the reputation of the institution, the financial costs of a data breach could include legal representation, fines, and the expense of notifying affected individuals.

11/16/2017

An increasing number of institutions are taking advantage of mobile technology to help recruit, engage and enroll prospective and admitted students. Mobile apps are being used for self-guided campus tours, open houses, recruitment events, college nights and more, providing a highly effective way for admissions and enrollment departments to meet the needs of these students.

11/14/2017

As higher education continues to feel pressure to reduce costs and improve efficiency, campus IT environments are rapidly changing and the speed of cloud adoption is increasing. More schools are utilizing cloud technology to modernize systems, cut costs and analyze data to gain insights about more cost effective ways to run the institution. But, it is crucial that such an important decision is made strategically, and that cloud systems are adequately assessed to ensure they will meet the needs of the institution.

Publication Date: 
11/13/2017
Provided by: 

Exploring diverse applications for full-color multi-material 3D printing in Education

11/9/2017

The development of today’s students into tomorrow’s successful alumni ambassadors is an aspiration shared by institutions and students. To realize it, student borrowers must be empowered with the practical skills and knowledge that drive retention, completion and successful loan repayment.

Attend this prerecorded webcast to learn how an integrated, student-centric approach to default prevention can help you more effectively advance the mutual success of your school and your students.