Marketing

From UB

Campus commerce: Bricks vs. clicks

September, 2018
SPOOKY SAVINGS—The Colgate Bookstore’s June 2018 Customer Appreciation Day, held on Friday the 13th (known as Colgate Day), featured a storewide 13 percent off sale. It’s just one way the store helps honor university traditions.

How can college retail leaders compete with e-commerce? It’s time to get back to basics. Here are five strategies for staying relevant.

Retail revenue: Insight from campus store providers and organizations

September, 2018

Providers answer: What do you see as the biggest revenue-related challenge facing campus stores today?

Campus store benchmarks: Location, size and services compared

September, 2018

Here’s the rundown for Colgate University, San Diego State University, Clayton State University, Columbus State Community College, Seward County Community College and California State University, Long Beach.

Two A’s for international recruitment success: Academics and articulation

August, 2018

Academics

The mantra of “if you build it, they will come” has a bit of truth when recruiting international students to community colleges.

“The most fundamental thing that we do is make sure we’re providing quality programs, because the best way to attract new students is through word of mouth,” says Denise Kinsella, interim dean of the International Education Center at Santa Monica College in California.

Admissions providers on recruiting internationals to community colleges

August, 2018

What do you see as the biggest barrier to community colleges enrolling more international students?

“Community colleges need to focus not just on recruiting international students but retaining the ones already enrolled. Understanding who these students are and proactively engaging with them creates a stronger reputation and will ultimately attract more international students to that community college.”

Sponsored Content

10/11/2018

With the landscape of higher education rapidly changing, it is crucial that institutions are able to compete for top faculty, staff and leadership, who are not only talented people with the right skills, but are also passionate, engaged and mission-driven.  

More than half of the 40,000 students at California State University, Northridge, are first-generation. Three thousand are international. And every one of them belongs, says Paul Schantz, director of web and technology services in the Division of Student Affairs for CSUN. “We want students to feel like CSUN is their home,” Schantz says. “And if you’re going to have any kind of relationship with somebody, you should know their name, and you should get their name right. That’s the first step in establishing trust with somebody.”

From left to right: Patrick Brown, CIO, Illinois College; Marc Benner, Assistant CIO, Illinois College

A robust network might not be needed for your students to participate in basketball, baseball, or football. But what about esports? The leadership of Illinois College recently upgraded their network infrastructure to improve safety and security while also supporting the launch of the college’s highly successful esports program and Gaming Center.

From left to right: Christopher Sessums, Learning Strategies Consultant, D2L; Michael Amick, VP of Distance Education, Pima Community College (Ariz.)

The evolution of technology and online learning is enabling institutions to expand access to education across a broader spectrum of learners, by providing learning opportunities outside the limits of time, place or distance. In this web seminar, presenters discussed how to use these tools to expand access to education for more learners at any institution.

Institutions looking to grow must actively empower staff to ensure that administrative services keep pace with the flood of new students. Implementing the Laserfiche content services platform significantly improved the way Oklahoma Wesleyan University (OKWU) does business, but the more important benefit has been for students, says Systems Administrator Lidija Bell.