Marketing

From UB

Meeting today’s college enrollment goals while preparing for the future

April, 2017
Leslie Crosley is a higher ed enrollment management consultant for Ruffalo Noel Levitz. Jim Scannell recently retired as senior consultant for enrollment management at Ruffalo Noel Levitz and is the former president of Scannell & Kurz.

Now more than ever, enrollment leadership requires a coordinated campus team to respond to emerging internal challenges as well as shifting external forces.

Communication engines on college campus

April, 2017
SOCIAL CONCEPTS—GW’s #social channel on Slack allows social media managers in offices across the college to share ideas.

Higher ed administrators are using apps and platforms behind the scenes to help create efficiencies, increase productivity, and manage projects and workflow.

College media relations can wield greater influence in digital age

March, 2017
Tom Durso is associate vice president for college relations and marketing at Albright College.

Director of media relations used to be a title with a fairly straightforward and obvious list of responsibilities. Then the internet happened.

Roadmap of higher ed goes beyond the basics of digital marketing analytics

March, 2017

A recent study of 2,575 university websites found that only 31 percent running Google Analytics use Google Tag Manager (GTM) as well. 

Next in line for the college presidency

March, 2017
IN WITH THE NEW—Efforts are often made today at colleges to make inauguration activities accessible to students, faculty, staff, alumni and neighbors—as Moravian College did when its 16th president, Bryon L. Grigsby, arrived in 2014. Still, the installation ceremony itself is typically steeped in tradition.

Plenty can go wrong during a presidential turnover—imagine the new leader earning a faculty vote of no confidence early on, or not recognizing a million-dollar donor at a reception. 

Sponsored Content

5/16/2017

Colleges and universities face an increasingly competitive environment for attracting and retaining students.  These challenges are further complicated with tighter funding constraints and the need to keep up with the latest technological advancements to remain competitive. Student ID card systems are not immune to these pressures; outdated ID technology can result in increased costs, long wait times for students, as well as privacy and security issues.

Sponsored by: 
5/15/2017

You are invited to hear CIOs from five institutions speak candidly about managing campus technology, building a talented IT team, creating an ITIL environment and other common challenges. This informative session will be broadcast live from the TeamDynamix Client Summit in Chicago.

Topics will include:

Sponsored by: 
5/11/2017

College and university leaders manage large datasets that are compiled across people, departments and systems. Producing quality performance reports, institutional effectiveness measures, and academic data can be a challenge in today’s environment. In addition to maintaining reliable and accurate data, higher ed leaders are continually asked to do more work, with more depth—but without additional resources.

Sponsored by: 
5/9/2017

The current generation of prospective business students expects more from potential institutions than students of the past did. Identifying the best-fit students, as well as engaging and recruiting them, is more challenging than ever before.

Attend this pre-recorded webcast to:

Sponsored by: 
5/4/2017

The new generation of students and parents has a unique perspective on viewing and paying tuition bills, and a different set of expectations when it comes to the eCommerce options available at their college or university. Understanding and responding to these changing expectations is crucial, not only to remain competitive as an institution, but also to improve efficiency and reduce costs by taking advantage of current tools, technologies and strategies in billing and payments.

Sponsored by: