Marketing

From UB

From Facebook to pocketbook

May, 2018

Scenario: Small college wants to increase its national visibility and recognition.

Process: Matt Spencer, associate vice president for university advancement, zeros in on alumni with an affinity for the university, identifies their interests and plans visits—using a tool that analyzes social media reactions, comments and event responses of 235,000 digital alumni interactions.

Compliance case study: Indiana University Bloomington

May, 2018

In an effort to comply with the impending regulations, Indiana University Bloomington appointed a lawyer to work with various departments that the regulations will most likely affect, including registrars, admissions, HR, facilities and its international office. The university's legal council asked registrars, for instance, to come up with scenarios.

Colleges touting outcomes boost MBA programs’ profiles

April, 2018
BUILDING BUSINESS LEADERS—Impressive facilities can be a key consideration for prospective b-school students. Miller Hall, a $75 million project that is the home of William & Mary’s Mason School of Business, was completed in 2009.

Here’s how sharing student success data can help MBA programs attract new students, prove ROI value and connect with the business community.

Standardizing MBA student success data

April, 2018

The percentage of students accepting job offers three months after graduation is a common—and logical—MBA student outcomes stat. But why do most business schools share that particular outcome, and others like it?

It’s likely the result of many institutions following the Standards of Reporting MBA Employment Statistics created by the MBA Career Services & Employer Alliance, a global organization for employers and administrators working in graduate business career services.

New rules of engagement in higher ed

April, 2018
Tom Ryan is vice-president of brand integration at Schneider Associates, an integrated marketing firm based in Boston.

If your marketing teams are not taking advantage of the multitude of ways to personalize digital content to increase lead capture, enrollment and retention, you may be seeing the impact in your acceptance and yield figures.

Sponsored Content

5/10/2018

Predictive analytics can serve as the foundation of student success efforts. By drawing together data from disparate campus sources and systems, predictive analytics software can enable institutional leaders to predict the likelihood of student attrition, identify at-risk students, and match them with the right resources that can help them succeed.

5/2/2018

Today’s students have expectations that their courses provide flexible, easy-to-access video content and blended learning environments, but implementing video such as lecture capture platforms at scale across campus—and in a way that drives student success—can be challenging.

4/19/2018

Student loan debt—as well as delinquency and defaults—continue to be serious concerns among students, alumni, parents, higher ed institutions and their communities. The financial burdens on students can negatively impact both their success while enrolled and after graduation, as well as the enrollment, finances and public image of institutions as a whole.

4/17/2018

Collaborative work is key to a student’s success in the workforce of today and tomorrow. Today’s students expect their campus learning spaces to be technology-enabled environments that provide seamless collaboration and wireless connectivity, but creating these spaces can be challenging for institutions, as there are a variety of issues to consider, from room layout to the “digital divide.”

4/12/2018

Campus mail centers have changed dramatically. Due to the rise of e-commerce, many campuses are overwhelmed with package deliveries, and campus mail centers are struggling to keep pace. This trend is forecast to continue for the foreseeable future, resulting in disgruntled students and wasted resources. Leading institutions have found solutions—innovative technology which enables campus mail centers to become efficient, flexible and responsive to this changing environment.