Marketing

From UB

Ole Miss: Landscaping in admissions marketing

July, 2018

Admissions at the University of Mississippi recently began incorporating language about landscaping services' many accomplishments in mailers to prospective students.

For example, they now mention various awards that the department has earned over the years, such as most beautiful campus by USA Today.

Getting higher ed prospect students closer to ‘yes’

July, 2018

Here are some ways to cut through the clutter and close the deal with a certain type of prospective students who are fondly called “stealth” applicants.

Fundraising providers on challenges to setting up mobile giving

July, 2018

What are the biggest roadblocks institutions face when it comes to adding/enhancing mobile donation options?

“Nothing is more frustrating than getting to the end of a payment process only to have it fail. This experience could cause a donor to give up and schools to lose valuable dollars. Advancement offices need a secure and reliable platform that allows them to raise funds anywhere, anytime, via any channel.”

Key criteria for choosing a mobile donation vendor

July, 2018

It’s extremely challenging and costly to build an in-house mobile donation platform, not only because of the technology, but also because of privacy and compliance issues.

That’s why most universities choose to work with providers that have it all figured out, says Caryn Stein, vice president of  marketing at higher ed consulting firm Ruffalo Noel Levitz.

When vetting a vendor, keep these questions in mind:

Colleges should always woo would-be students

July, 2018
WELCOME ABOARD—During on-campus events for admitted students, current George Mason University students are on hand to help make peer connections as part of the wooing process.

Led by admissions offices, higher ed institutions are enticing accepted students to officially enroll by using innovative communication approaches, developing peer connections and making students feel as if they are already part of the family.

Sponsored Content

7/25/2018

Register for this prerecorded webcast to see an informative presentation about the latest commerce technologies, and how you can implement these in-demand payment methods to deliver an optimal experience and protect your students and institution via TouchNet Payment Center.

Speakers:

Michael Wilson
Director, Transaction Services
TouchNet

Ryan Audus
Director, Business Development
TouchNet

7/24/2018

The next generation of IT infrastructure, hyperconvergence combines computing, storage and networking into a single, simplified and automated system that is far easier and less costly to use and maintain, making it a perfect fit for colleges and universities, which often have limited IT resources but enterprise-level IT needs.

7/17/2018

In this prerecorded thought leadership webinar, Liaison International brings together a panel of graduate admissions experts to discuss the topic of transparency in graduate admissions, including the practical application of a holistic admissions strategy, trends in evolving models of student support and how institutions can drive student success beyond the classroom.

Scheduled speakers:

Katherine Ruger
Assistant Dean, Admissions & Pre-College Programs
College of Osteopathic Medicine
Michigan State University

Publication Date: 
7/12/2018
Provided by: 

Learn how proactive communication and financial education can help students better manage loans.

From left to right: Kristen Wallitsch, Associate Dean of Academic Support Student Success Center, Bellarmine University; Drew Thiemann, Director of Institutional Research & Effectiveness, Bellarmine University; Jim Breslin, Dean of Student Success, Bellarmine University

Predictive analytics can serve as the foundation of student success efforts. By drawing together data from disparate campus sources and systems, predictive analytics software can enable institutional leaders to predict the likelihood of student attrition, and to identify at-risk students and match them with the right resources that can help them succeed.