Marketing

From UB

Campus commerce: Bricks vs. clicks

September, 2018
SPOOKY SAVINGS—The Colgate Bookstore’s June 2018 Customer Appreciation Day, held on Friday the 13th (known as Colgate Day), featured a storewide 13 percent off sale. It’s just one way the store helps honor university traditions.

How can college retail leaders compete with e-commerce? It’s time to get back to basics. Here are five strategies for staying relevant.

Retail revenue: Insight from campus store providers and organizations

September, 2018

Providers answer: What do you see as the biggest revenue-related challenge facing campus stores today?

Campus store benchmarks: Location, size and services compared

September, 2018

Here’s the rundown for Colgate University, San Diego State University, Clayton State University, Columbus State Community College, Seward County Community College and California State University, Long Beach.

Visa issues to navigate

August, 2018

Before an international student can receive an F-1 visa to study in the United States, the student must apply to the U.S. consulate in their home country with an I-20 Certificate of Eligibility.

It is the higher education institution’s responsibility to ensure that accepted international students have all of the necessary admission requirements prior to the designated school official issuing the I-20 certificate.

Two A’s for international recruitment success: Academics and articulation

August, 2018

Academics

The mantra of “if you build it, they will come” has a bit of truth when recruiting international students to community colleges.

“The most fundamental thing that we do is make sure we’re providing quality programs, because the best way to attract new students is through word of mouth,” says Denise Kinsella, interim dean of the International Education Center at Santa Monica College in California.

Sponsored Content

10/11/2018

With the landscape of higher education rapidly changing, it is crucial that institutions are able to compete for top faculty, staff and leadership, who are not only talented people with the right skills, but are also passionate, engaged and mission-driven.  

10/9/2018

Many institutions ask their enrollment teams, advising offices, faculty and other departments to focus on student success, but these departments do not often know or understand all the unique factors that contribute to the success of their students. A more holistic view is crucial to helping students succeed.

In a nutshell, what is an omnichannel payment approach?

Omnichannel is the ability to take payments anytime, anywhere through any channel. It is also the ability to deliver those payments securely and manage them centrally for easy reporting and administration. Higher ed leaders want to provide a frictionless experience for students, parents and other constituents, as well as streamlined campus operations.

The safety of students, faculty, staff and visitors is a top priority for Boston University. As a result, BU can have anywhere from 15 to 30 officers working their safety and security command center at once. When an emergency arises, Director of Emergency Management Stephen Morash must quickly determine team members can report to the scene the fastest.

Morash uses Send Word Now from OnSolve to notify his officers, who reply through the app with their status (en route, on site, etc.) and their estimated time of arrival on the scene.

More than half of the 40,000 students at California State University, Northridge, are first-generation. Three thousand are international. And every one of them belongs, says Paul Schantz, director of web and technology services in the Division of Student Affairs for CSUN. “We want students to feel like CSUN is their home,” Schantz says. “And if you’re going to have any kind of relationship with somebody, you should know their name, and you should get their name right. That’s the first step in establishing trust with somebody.”