Azusa Pacific University in California first used the #iHeartAPU hashtag in 2011 to hype up orientation, where students get T-shirts with the phrase.
Incoming, current and prospective students and alumni were using #iHeartAPU year-round, so a new hashtag—#APUBound—was introduced in 2013. That one is now used to interact with students in the months leading up to orientation.
APU also promotes a countdown clock that gives incoming students a fun way to share the number of days, hours, minutes and seconds until they’re on campus. Spokesperson Allison Oster says #iHeartAPU is now spotted more frequently on Twitter than the @AzusaPacific handle.
UBTech 2017 Early Bird Registration
Amplify success at your university by learning new strategies for implementing technology on campus.
Attend UBTech, June 12-14, and bring your campus leadership team to maximize your conference value.
The UBTech program focuses on the following topic areas:
- Active Classroom
- AV Integration
- Campus IT
- Institutional Success
- Instructional Technology
Early Bird Registration is Now Open! Learn More>>