From UB

Campus tours that turn heads

October, 2015
Being open to creative campus tour approaches helps make visits memorable to prospective students and families. The University of Michigan offers Segway tours.

In an era when prospective students and their parents can learn about hundreds of schools from the comfort of their homes, the in-person campus tour offers a golden opportunity to tip the scales in your favor. But too often, these tours follow the same staid formulas.

Sponsored Case Studies & Features

6 Academic Video Tips That Help You Out-recruit, Outperform and Out-retain: Strategies from University of Maryland Dental

March, 2015

When a student gets accepted to a top-10 ranked program like the University of Maryland School of Dentistry, they’re entering the most challenging, rigorous educational environment they’ll ever experience

Institutions must adapt new strategies to meet new consumer expectations

January, 2015
Steve Fireng

There are a few challenges that institutions face today. For such a long time, many were in a continuous growth pattern, developing new programs and online programs for receptive audiences. That certainly is not the case today.

Increasing the value proposition of higher education is a must for institutional success

January, 2015
DeeAnn Wenger

There are two major concerns that seem to be the most popular worries of students and the general public: The rising cost of tuition and student debt.

Marketing efforts need to evolve to address the needs of the new ‘traditional’ student

January, 2015

The way non-traditional adult learners research, consider and select a higher ed institution is very different than that of the traditional student.