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Higher ed leaders expect modest enrollment increases in the coming year. (Click to enlarge graphic)
Higher ed leaders in 2015 will have to step up efforts to retain students, do a better job of marketing their sticker prices and prove their institutions’ value
Billboards promoting the Meredith College "Going Strong" brand can be spotted throughout the Raleigh, N.C., area and beyond.
Six steps to engaging the whole campus community in developing a new brand—and avoiding disengagement over disagreements
Strategies for Attracting and Retaining Students
Report studied seven historically black colleges and universities for three years

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DeeAnn Wenger
Focus on the future by creating positive student perceptions, using technology and budget dollars wisely, and addressing the impact of rising tuition costs
Adult learners are becoming a more important segment of the recruitment pool Bob King, Managing Director, Collegis Education
Steve Fireng
A lack of willingness to embrace change can threaten a university’s existence, says Steve Fireng, CEO, PlattForm
Admissions departments must adapt to meet the changing needs and expectations of students
By employing a flexible, configurable CRM system, university administrators can better manage employees and maximize recruitment potential

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