Social Media

Social CRM

Social media gurus and CRM providers share a vision for a future where CRM and social media go hand in hand. But the idea is in its early stages.

“The CRM system assumes that everything is data, whereas most of what you’re talking about is people and conversations with people,” shares Michael Staton, founder of Inigral, creator of the Schools App. The goal? “A CRM where the entire premise is that you’re interacting, you’re not just logging data about accounts and tracking potential revenue,” he says.

Admissions Goes Social

Leveraging social media to attract prospective students and get them to enroll

Last August, when a 5.8-magnitude earthquake shook Virginia, people in offices up the East Coast were reading about the quake before they felt their desks not-so-mysteriously begin to wobble. How? Chalk it up to another feat of Twitter (by this time it had already helped topple unruly regimes in the Middle East). During the earthquake, users tweeted at a rate of 5,500 tweets per second, with 40,000 tweets hitting Twitter timelines and TweetDecks in just one minute.

A Useful Ranking Tool

After a somewhat slow start, higher education institutions are increasingly taking advantage of social media to market themselves and keep constituents aware of what they are doing. A recent social media adoption study conducted by the University of Massachusetts, Dartmouth shows usage rates are increasing steadily in every year. For example, university Twitter usage jumped from 59 percent in the 2009-2010 school year to 89 percent in the 2010-2011 school year. Similarly, Facebook usage increased dramatically from 61 percent in 2008-2009 to 98 percent in 2010-2011.

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A Weighty Tweet From Towson University?

No, Towson University is not suggesting anyone try a new weight loss plan.

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Berklee College Of Music Becomes A Youtube Star

Berklee College of Music’s pioneering use of online video to attract students from around the globe has earned an unusual distinction from Internet search giant Google Inc., which will make a special effort to turn the Boston school into a YouTube star.

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"Marketing Message Relevance" at UBTech2012

In a time of fragmented communication, the rise of social media, ever-tighter budgets and the diminished credibility of higher education, how can universities make and keep themselves more relevant among prospective students, donors, alumni, hiring companies and campus constituencies?

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Pepperdine Graphic Media launches G Mobile, revolutionary new multi-platform news app

Pepperdine Graphic Media (PGM) announced today the official launch of G Mobile, the first-ever multi-platform Pepperdine news application now available for download on iPhone and iPod Touch devices.

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Jenzabar and RoomSync Offer Roommate Selection Through Social Networking

Future Students Choose Roommates Directly Through Mobile Devices and Integration with Facebook® Platform

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Florida Colleges Fear Boost In High-Tech Cheating

Florida's colleges are on high alert in the battle against what they fear is a growing number of tech-savvy cheaters.

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Higher Education Marketing Releases Free Facebook Timeline EBook

Leading analytics marketing firm offers free eBook on how to leverage Facebook Timeline for colleges and universities

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