Social Media

The Rise of Analytics-Driven Decisions

Relying on web analytics in decision making

Have you heard about the analytics revolution in higher education? Ready or not, it’s coming to your institution—if it isn’t already there. Whether you work in an academic, business, IT, marketing, or web office, the data-driven movement is slowly but surely making its way in to the hearts and minds of top executives faced with serious strategic and financial challenges.

Think this is just wishful thinking from the higher education online analytics evangelist I’ve become over the past two years?
Educause begs to differ.

Pinning Promotions on Pinterest

Finding a place in higher ed for the new social media giant

Colleges and universities are rushing to use Pinterest, the fast-growing social media innovation, but many remain uncertain of where it fits in their promotional mix. A key factor appears to be how important they consider adult women to be in their marketing outreach.

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Thousands Back U Of Texas's Powers On Social Media

Minutes after University of Texas System regents rejected a proposed tuition increase at the Austin flagship last week, UT President Bill Powers criticized the vote. And soon after that, he expressed his disappointment with the regents' action on his blog, Tower Talk.

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"Developing a Student Leadership Institute" at UBTech 2012

Creating new leaders has become a difficult task

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Fast Track to a Mobile Website

How The University of Vermont developed and is maintaining its mobile site with minimal investment

At The University of Vermont­, a small public research university, officials had realized that mobile would become very important to our stakeholders. It was 2007 and mobile adoption rates had begun to skyrocket. Smart phones had begun to proliferate nationally and at the institution, which has an average combined enrollment of 12,500 undergraduate, graduate, and medical students.

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Blackboard Launches Augmented Reality for Mobile Campus Apps

Feature Brings Latest in Mobile Technology to the Student Experience

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UW-Madison Dean Of Students Says 'Don't Go' To Mifflin Party; UW Pulls Video

The response to a video from UW-Madison Dean of Students Lori Berquam emphatically urging students to avoid the Mifflin Street Block Party was not exactly what she hoped when it was posted online Monday. In fact, she described it as a "disaster."

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Social CRM

Social media gurus and CRM providers share a vision for a future where CRM and social media go hand in hand. But the idea is in its early stages.

“The CRM system assumes that everything is data, whereas most of what you’re talking about is people and conversations with people,” shares Michael Staton, founder of Inigral, creator of the Schools App. The goal? “A CRM where the entire premise is that you’re interacting, you’re not just logging data about accounts and tracking potential revenue,” he says.

Admissions Goes Social

Leveraging social media to attract prospective students and get them to enroll

Last August, when a 5.8-magnitude earthquake shook Virginia, people in offices up the East Coast were reading about the quake before they felt their desks not-so-mysteriously begin to wobble. How? Chalk it up to another feat of Twitter (by this time it had already helped topple unruly regimes in the Middle East). During the earthquake, users tweeted at a rate of 5,500 tweets per second, with 40,000 tweets hitting Twitter timelines and TweetDecks in just one minute.

A Useful Ranking Tool

After a somewhat slow start, higher education institutions are increasingly taking advantage of social media to market themselves and keep constituents aware of what they are doing. A recent social media adoption study conducted by the University of Massachusetts, Dartmouth shows usage rates are increasing steadily in every year. For example, university Twitter usage jumped from 59 percent in the 2009-2010 school year to 89 percent in the 2010-2011 school year. Similarly, Facebook usage increased dramatically from 61 percent in 2008-2009 to 98 percent in 2010-2011.

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