Social Media

Engaging in the Social Web, Social Media, and the Facebook Phenomenon

More institutions are getting involved in this movement

Just a few short years ago, Brad J. Ward was finishing up his BA at the University of Illinois-Springfield and working in Residential Life. He was playing around with the web, and as an internal communications tool, started a website that featured photos, videos, events, and ongoings of the dorm wing he supervised. When admissions marketing saw it, they tested it as a tool to give prospective students an authentic lens into campus life. Prospects ate it up, and Ward landed himself a job in admissions marketing at UIS.

10 Twitter Tips for Higher Education

Making a home in the Twitterverse, one tweet at a time

Being Sociable

Tim Caption

A New Chapter In The P2P Saga


The Power of the Old Media

How one institution's good news spiked interest in the school

ANY COLLEGE OR UNIVERSITY THAT ISN'T WEB 2.0 to its fullest is falling behind. We all know that. Colleges need to be RSSing, Digging, tweeting, blogging, social networking, virtual worlding, podcasting, Flickring, YouTubing, and wikiing. (My apologies for creating new and possibly horrific verbs.)

Should You Twitter?

Real and effective communication, 140 characters at a time

Social Networking and the .edu Experience: It's Time They Meet

IHEs must consider how to address social networking

With all the Web 2.0 hype these days, it’s no surprise that student expectations of the web continue to swell. Is your institutional website living up to these expectations? Today higher education websites are more than just static pages. They are strategic assets for admissions and enrollment, advancement and fundraising, brand awareness, disseminating information such as news and safety alerts, and, now more than ever, they are strategic assets for social networking. Research shows that social networking is the most popular online activity among today’s internet users.

Collaborate or Die: The Future of Education

The Challenge of Developing an Institutional System that Serves the 21st Century

We are entering the age of collaboration. Web 2.0 has gone mainstream. An entire generation of students is arriving in our schools and universities, for whom Facebook is their most important source of information and communications.

It's the Community, Stupid!

A seven-step plan to raise and nurture any community online

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