Social Media

Precaution Is Better Than Cure

A friend recently told me that she had deactivated her Facebook account because of security concerns. Just last month we heard that some Facebook applications, such as the extremely (yet inexplicably) popular Farmville game, were causing identifying information to be sent to advertisers without the users' consent.

Behind the News

Perfecting the Pitch

A new book explains how colleges and universities can increase media exposure.

Bill Tyson has been advising colleges and universities on getting media attention for more than 30 years through his firm Morrison & Tyson Communications. Now he's taken some of that knowledge and put it into Pitch Perfect: Communicating with Traditional and Social Media for Scholars, Researchers, and Academic Leaders (Stylus Publishing, 2010), a how-to guide for thoughtful communications planning that can increase the likelihood of national media coverage.

The State of Online Analytics in Higher Ed

Survey confirms need for web and social media analytics revolution

In a previous column published in the June issue of University Business, I shared a few anecdotal examples of how universities and colleges had started to use online analytics to inform their marketing and communications decisions. Unfortunately, there was no available data on analytics usage across institutions at that time. I decided to survey practitioners, thus testing my hypothesis that a change of attitudes in higher education toward web and social media analytics was required.

Developing a Smart Social Media Strategy

A University Business Web Seminar Digest - Originally presented on April 6, 2010

Social media is not just for students. Faculty, administrators, campuses, and departments can leverage social media sites such as Facebook, YouTube and Twitter to communicate and enhance services to candidates, students, parents and alumni. Our Web seminar panelists, Nicholas Wormley, director of alumni and parent relations at Quinnipiac University, and Karli Grant, of Campus Management, offer guidance on how to implement a smart social media strategy.

Communication Is a Two-Way Street

 

Meet Me Online

Collaboration tools allow administrators to work together even if they can't get together.

People rarely work in isolation. But it's not always easy to meet in person to work on a project. Connecting online can be done from almost anywhere. The collaboration possibilities run the gamut from passing a Word document back-and-forth via e-mail to holding a multiparty videoconference.

Read on to learn how a variety of online collaboration tools are helping college and university administrators execute projects more efficiently.

How to Protect Your School's Online Reputation

College students are big users of social media and use sites such as Facebook, YouTube and Twitter to post opinions - good and bad - about their schools. Our Web seminar panelists, Karli Grant, of Campus Management, and Fritz McDonald, of Stamats Communications, provide insights into what is happening online and how you can monitor and influence your cyberspace reputation.

Karli Grant
Senior Market Strategy Manager, Campus Management

Behind the News

What Can Be Measured?

Facebook provides extensive analytics to page administrators. With your Insights Page, you can track over time the following metrics: total fans, unsubscribers and resubscribers, new and removed fans, top countries, age and gender demographics, page views, media (photo, audio, and video) consumption, interactions (total number of comments, wall posts, and likes), post quality, click-through and engagement rates, discussion posts, and reviews.

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