This is the second in a two-column series. The first, published in May 2006, was an anonymous letter from a chief marketing officer to a college president.
Thank you for your recent letter. I do appreciate the thought that went into your comments and appreciate, too, the candor and sincerity with which they were presented. Like you, I want to make our marketing efforts as successful as possible. With that goal in mind, I would like to respond to some of your insights and offer some observations of my own.