Blog Posts

Does IMC still matter?

Does integrated marketing communication still matter?

I get asked this question a lot, and my answer is invariably the same: Yes, it still matters, and it matters now more than ever.

Let me explain why.

When dollars are tight, integrated marketing offers the best opportunity to steward resources of time, talent, and treasure.

In an era of great competition for students and donors, the need to develop and convey a compelling message has never been more important.

UBTech 2012 conference speakers are nothing if not prolific, and in addition to their academic and research work, a number of them have recently published books that have made the education world sit up and take notice. We’re pleased to announce that this June, UBTech attendees will be able to purchase many of their books onsite at the UBTech Author’s Corner bookstore, sponsored by Barnes & Noble.

With modern science fusing its disciplines more than ever, five health sciences programs—physical therapy, occupational therapy, psychology, exercise science, and neuroscience—unite on the University of Puget Sound (Wash.) campus with the construction of Weyerhaeuser Hall. Graduate and undergraduate students work side-by-side on research and attending to patients in a public clinic in the 42,500-square-foot, four-story building, which was designed to encourage collaboration and conversation.

I will be the first to admit that I can be... shall we say, slightly disorganized. But I’ve found a great deal of help from a few web and mobile apps that make things much easier. Here are three of them. (This is not necessarily an endorsement of any of these products, although they work for me. Your mileage may vary.)

Evernote