Karine Joly

Podcasting: A voice of the future for higher ed?

Podcasting is the perfect channel for telling an institution’s story, in all its complexity, through the voices of its constituents.

UB op-ed: Annual E-Expectations report gives marketers heads-up on prospective students

Digital marketers, communicators and social media professionals working in higher education don’t have many opportunities to interact face to face with prospective or even...

UB op-ed: Higher ed websites deserve more attention

It’s easy to lose sight of your most important digital property: your institution’s website. Although we can get distracted by the shiny toys that...

Digital marketing trends for 2019

What will 2019 bring for higher ed marketers and communicators? The short answer is always straightforward: constant change, new challenges and a few opportunities. Here are the trends expected to impact digital higher ed this year.

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