Personalizing Admissions Using Predictive Modeling
When the Office of Undergraduate Admissions at Clark University in Massachusetts experienced an 87 percent increase in application volume between 2012 and 2015, administrators recognized that they needed to overhaul their yield forecasting and admitted student engagement efforts. They knew that personalization would be key to achieving their enrollment goals, but it would only be possible in the context of such an enlarged applicant pool if they could effectively target the right students.
Attend this webinar to learn how admissions leaders at Clark brought their predictive modeling efforts in-house to give their staff more timely, actionable insights and personalize their student outreach efforts, and how to use predictive modeling to improve yield forecasting and admissions processes at any institution.
Topics will include:
- Creative approaches to personalizing yield communications
- Building buy-in with admissions counselors
- Identifying key behavioral outcomes to measure the success of yield efforts throughout the cycle
Associate Director of Admissions
Senior Data Analyst
Rapid Insight Inc.
Who will benefit: College and university administrators interested in admissions, enrollment and analytics. Anyone may attend.