Innovating the Campus Tour with Mobile Apps
Some 75 percent of high school seniors say they visit a college campus without ever contacting the admissions department. Not all prospective students want or are able to take a guided tour of campus, but without an alternative, many students visit on their own, and are walking away with unanswered questions and no communication from the college or university.
Attend this web seminar to learn how the University of Washington tackled this issue by leveraging mobile technology to bring the campus tour straight to prospective students' smartphones, providing a self-guided campus tour app that allows students to tour campus on their own time, and at their own pace.
Topics will include:
- Overcoming the inefficiencies associated with the traditional campus tour program
- How to differentiate your institution from competing universities for prospective students
- Identifying and connecting with “stealth” applicants
Public Information Specialist
University of Washington
Who will benefit:
Higher ed administrators interested in admissions, mobile technology or mobile apps. Anyone may attend.