Improving Student Communication with Texting
It’s no secret that text messaging is the preferred method of communication for today’s students over email, direct mail or phone calls; a recent study found that some 97 percent say they use texting as their primary form of communication, 73 percent say they want schools to text them, and nearly three quarters of prospective students want to text with admissions counselors. However, only 28 percent report being offered the option to text with their college or university. How should institutions address this gap by reaching students the way they prefer?
Attend this web seminar to learn strategies and best practices for using texting to communicate effectively with current and prospective students, from the vice president of enrollment at Carroll University in Wisconsin, which has been using texting to communicate with students and seen a dramatic increase in the number of quality contacts and a 50 percent increase in enrollment yield, as well as improved efficiency and effectiveness in the admissions and financial aid departments and student success and retention efforts.
Topics will include:
- Understanding the communications crisis in higher ed
- Crucial legal and policy considerations regarding texting
- Integrating texting with existing information systems and communications plans
- Best practices for implementing texting at any institution
Vice President of Enrollment
Who will benefit: Higher ed administrators interested in improving student communications. Anyone may attend.