The next generation of college students—Generation Z—has a variety of different expectations for higher education, particularly when it comes to the campus environment. Research has also indicated that Gen Z students have higher levels of anxiety and stress both entering and during college, which can significantly impact their likelihood of success.
Keeping employees engaged while minimizing turnover is a crucial component of institutional success, but unfortunately, many colleges and universities are hampered by a culture of disengagement. One recent study found that 52 percent of faculty members said they were not engaged in their work, a further 14 percent were actively disengaged, and only 34 percent reported feeling engaged with their jobs.*
Community, faculty and student engagement are important components of college and university strategic and facility planning. But, many traditional methods of gauging opinion or gathering input—such as surveys or town hall meetings—are flawed and can be misleading, often being disproportionately influenced by the loudest or most negative voices.
Higher education has unique needs when it comes to student engagement, from the recruitment cycle through alumni relations. More of today’s institutions are taking new approaches, going beyond the typical point solution mindset and toward a ‘whole campus’ strategy by employing a single engagement platform. Today’s engagement platforms are able to integrate data from multiple systems and touch points, and provide insight through powerful analytics to improve results across the institution.
Your admissions tool options are expanding, and prospective students’ expectations continue to rise. Yet, business admissions can still be simplified down to three essentials: prioritizing brand awareness, expanding your applicant pool and minimizing administrative tasks.