To keep Stanford front and center in the minds and hearts of its graduates, the university’s alumni association—like other institutions—is investing time on Facebook, Twitter and LinkedIn.
If anyone can be said to have their finger on the pulse of an industry, it would be Gary Kayye. The president and CEO of rAVe [Publications], Kayye follows trends in the fast-changing world of audiovisual technology via e-newsletters, blogs, video, social media and a variety of other media.
“College is more important than ever for career success, yet too expensive for far too many students. 3+1 provides all the benefits of both community colleges and four-year universities while lowering the tuition and debt burden on students and increasing our capacity to serve more students at both community colleges and universities. This is the future model of college affordability.”
Higher ed marketing leaders have to master the art of blending powerful and personalized customer experiences with the science of measuring and optimizing the impact of their initiatives.
Yet many chief marketing officers haven’t embraced their “inner data-lover self.”
Measurement is an afterthought at best, often checked off a busy to-do list via mindless reporting on cookie-cutter metrics selected by automated digital platforms.
How many databases does your campus administer in the broad area of student support? American University uses more than 36 databases for different student-related administrative and learning management functions—yet, there is little to no integration.