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Young college alumni: From engagement to giving

February, 2017
IMPACT IN AN INSTANT—During Alumni Weekend in September 2016, Boston University alums were encouraged to engage others virtually via a selfie at the college cafe and headquarters tent.

To keep Stanford front and center in the minds and hearts of its graduates, the university’s alumni association—like other institutions—is investing time on Facebook, Twitter and LinkedIn.

The dawning of the digital canvas in higher ed

February, 2017
Gary Kayye says that for any control system that a higher ed facility has, there is a wireless collaboration add-on product available now.

If anyone can be said to have their finger on the pulse of an industry, it would be Gary Kayye. The president and CEO of rAVe [Publications], Kayye follows trends in the fast-changing world of audiovisual technology via e-newsletters, blogs, video, social media and a variety of other media.

Higher ed leaders forecast top 2017 trends

January, 2017
Paul Drayton, president of Rowan College at Burlington County in New Jersey, says higher education remains far too expensive for many students who are most dependent on it for career success.

“College is more important than ever for career success, yet too expensive for far too many students. 3+1 provides all the benefits of both community colleges and four-year universities while lowering the tuition and debt burden on students and increasing our capacity to serve more students at both community colleges and universities. This is the future model of college affordability.”

Digital marketing trends for higher ed in 2017

January, 2017
Karine Joly is the web editor behind www.collegewebeditor.com, a blog about higher ed web marketing, public relations and technologies. She is also the founder of www.higheredexperts.com.

Higher ed marketing leaders have to master the art of blending powerful and personalized customer experiences with the science of measuring and optimizing the impact of their initiatives. 

Yet many chief marketing officers haven’t embraced their “inner data-lover self.”

Measurement is an afterthought at best, often checked off a busy to-do list via mindless reporting on cookie-cutter metrics selected by automated digital platforms.

Placing the college student at the center

December, 2016
Scott A. Bass is the provost at American University in Washington, D.C.

How many databases does your campus administer in the broad area of student support? American University uses more than 36 databases for different student-related administrative and learning management functions—yet, there is little to no integration.

Sponsored Content

3/9/2017

Often, student success efforts are focused primarily on retaining first year students, but fail to continue supporting students throughout their college careers. At the University of North Carolina-Greensboro, the institution’s leadership wanted to take a broader approach to student success by developing a predictive model that would include upperclassmen.

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3/7/2017

Students today don’t respond to the traditional methods of communication from their college or university like they once did. While websites and email are appropriate for housing and delivering certain types of information, institutions need to develop a campus-wide mobile presence in order to reach students effectively and in the format they prefer.

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2/23/2017

Many institutions struggle with the consequences of using multiple IT platforms for managing operations across departments, such as IT Support, Admissions, HR, Marketing, Residence Life or Facilities. The results—dissatisfied students and faculty, miscommunication, redundancy and poor resource allocation among them—can negatively impact the institution in a variety of ways.

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2/21/2017

At the University of Trinidad and Tobago, recording lectures was once a cumbersome technology dance. From loaner cameras and SD cards to burning and distributing DVDs, the process was disconnected from the teaching and learning objectives and produced no measurable results.

The university aligned its efforts by transitioning to an active flipped classroom.

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2/16/2017

Students today have varying needs and expectations when it comes to banking as well as receiving funds like financial aid disbursements. And with the evolving needs of millennials it’s difficult to ensure all your students’ needs are being met, especially those who may not be able to or wish not to bank with traditional financial institutions.

Attend this web seminar to participate in a discussion about the unique challenges associated with financial aid credit balance disbursement that millennials face, and how you can adapt to solve those challenges at your institution.

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