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Fundraising ideas: Donor relations in the digital age

August, 2017
Marc C. Whitt is director of philanthropy communications at the University of Kentucky Office of Philanthropy. He may be followed on LinkedIn (linkedin.com/in/marcwhitt) or Twitter (@marcwhitt).

In a 2017 study conducted by the Pew Research Center, nearly 7 in 10 Americans reported using social media “to connect with one another, engage with news content, share information and entertain themselves.”

Emoji and emoticon usage shows school spirit

July, 2017

Higher ed institutions—capitalizing on the popularity of the digital pictographs—now offer customized sets of emojis featuring school logos, mascots and other themed graphics, such as smiling or winking faces.

Snap Inc. Spectacles and Snapchat show campuses in new light

July, 2017

Whether or not you’re one of the 166 million daily Snapchat users, it’s impossible to ignore the deep impact of the mobile app on how teens and young adults communicate.

Tech and Trek at Hiram College

July, 2017
Lori E. Varlotta is president of Hiram College in Ohio.

This fall, Hiram College becomes one of just a few universities in the country—and the only four-year college in Ohio—to launch a campuswide mobile technology program.

IoT takes control of colleges

June, 2017
Kelly Walsh is CIO of The College of Westchester in New York.

Growth forecasts suggest tens of billions of devices will be connected as spending exceeds $1 trillion by 2020, according the 2017 NMC Horizons Report for Higher Education.

Sponsored Content

8/10/2017

Some 75 percent of high school seniors say they visit a college campus without ever contacting the admissions department. Not all prospective students want or are able to take a guided tour of campus, but without an alternative, many students visit on their own, and are walking away with unanswered questions and no communication from the college or university.

Sponsored by: 
7/13/2017

The leadership of Dickinson College understands the importance of predictive analytics to help shape their class. But they also know that models can get stale, and will only improve when they are transparent and institutional departments collaborate during the model building and enrollment process.

Sponsored by: 

By the time they graduate, nearly 100 percent of students from The University of Toledo Edward H. Schmidt School of Professional Sales have jobs. How? One of the secrets is video.

In this web seminar, a leader from the business school demonstrated how to use academic video to maximize student engagement in the classroom, and how it can also give students a leg up as they enter the professional world, through examples such as engaging homework assignments, hosting a national sales competition, and strategically connecting students and recruiters with video.

Colleges and universities face an increasingly competitive environment for attracting and retaining students. These challenges are further complicated with tighter funding constraints and the need to keep up with the latest technological advancements to remain competitive. Student ID card systems are not immune to these pressures; outdated ID technology can result in increased costs, long wait times for students, as well as privacy and security issues.

D

enise Swett has seen the same approach from several different companies when it comes to offering academic-planning solutions: Plenty of promises that do not fit the needs students at Foothill College, a community college in Northern California.

“Everyone says they’re going to solve our retention problems or graduation problems,” says Swett, who has a doctorate in education and is vice president of student services at Foothill.