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Higher ed leaders forecast top 2017 trends

January, 2017
Paul Drayton, president of Rowan College at Burlington County in New Jersey, says higher education remains far too expensive for many students who are most dependent on it for career success.

“College is more important than ever for career success, yet too expensive for far too many students. 3+1 provides all the benefits of both community colleges and four-year universities while lowering the tuition and debt burden on students and increasing our capacity to serve more students at both community colleges and universities. This is the future model of college affordability.”

Digital marketing trends for higher ed in 2017

January, 2017
Karine Joly is the web editor behind www.collegewebeditor.com, a blog about higher ed web marketing, public relations and technologies. She is also the founder of www.higheredexperts.com.

Higher ed marketing leaders have to master the art of blending powerful and personalized customer experiences with the science of measuring and optimizing the impact of their initiatives. 

Yet many chief marketing officers haven’t embraced their “inner data-lover self.”

Measurement is an afterthought at best, often checked off a busy to-do list via mindless reporting on cookie-cutter metrics selected by automated digital platforms.

Placing the college student at the center

December, 2016
Scott A. Bass is the provost at American University in Washington, D.C.

How many databases does your campus administer in the broad area of student support? American University uses more than 36 databases for different student-related administrative and learning management functions—yet, there is little to no integration.

Recruit today’s college students with these digital strategies

December, 2016
Shani Lenore-Jenkins is associate vice president of enrollment at Maryville University.

While its primary focus is to educate students, a university is still a business with customers. Traditional marketing methods such as mailings, phone calls and old-fashioned boots-on-the-ground visits are no longer the best ways to reach today’s tech-savvy students, who find the information they need online.

Building a powerful college brand online

December, 2016
John Meagle is the chief marketing officer at Centenary University in New Jersey.

When Centenary College was granted university status in May, the news was celebrated by students, faculty, alumni and staff. For the marketing and student recruitment team, it was an opportunity to build awareness of the experience the institution offers career-oriented students.

Sponsored Content

1/10/2017

The Jeanne Clery Act, passed in 1990, requires all colleges and universities who receive federal funding to share information about crime on campus and their efforts to improve campus safety, as well as inform the public of crime in or around campus. Revised and amended several times since its inception, compliance with the Clery Act requires careful and deliberate coordination among various campus officials and entities.  

Sponsored by: 
Stanley Security
Joseph Gillio,  Senior Director, Strategic Planning & Marketing,  Casio America Inc.

Traditional projectors operate off of a mercury vapor lamp. Casio’s LampFree projectors use a blue laser, phosphor and a red LED light source. This is a major advantage for several reasons...

Linda Ding, Senior Education Program Strategist, Laserfiche

There are three challenges in achieving efficiencies through technology initiatives.

Eileen Smith,  Vice President Marketing and Communications,  Jenzabar

Previously, students were looked at in a very fragmented way: They were either a recruit, an applicant, a student, a potential graduate, a lifelong learner or potential dropout. New tools have caused a shift in how higher ed is viewing students, we can now think of the student in a much more holistic way.

It’s no secret that text messaging is the preferred method of communication for today’s students over email, direct mail or phone calls; a recent study found that some 97 percent say they use texting as their primary form of communication, 73 percent say they want schools to text them, and nearly three quarters of prospective students want to text with admissions counselors. However, only 28 percent report being offered the option to text with their college or university. How should institutions address this gap by reaching students the way they prefer?