Marketing

From UB

Best value outdoor adventure college

September, 2017

It is propitious on the 200th anniversary of the birth of beloved American naturalist, Henry David Thoreau, that we reflect on lessons he learned in the woods. He put it this way: “I went to the woods because I wished to live deliberately, to front only the essential facts of life, and see if I could not learn what it had to teach, and not, when I came to die, discover that I had not lived.

Deep dive into digital habits

September, 2017

Curious about the digital habits of college-bound high school students? Since 2005, the E-Expectations report has offered a deep dive into their needs and desires

Targeted texts can boost college enrollment

September, 2017
TEXT WHAT’S NEXT—Georgia State University’s text messaging program boosted enrollment by reminding incoming students of key deadlines and answering their questions.

Colleges and universities should be texting students—but not everyone, not all the time, and not about everything that’s happening on campus.

Understanding demand generation

September, 2017

As many deans know, there is a vital relationship between their admission and marketing offices, but not all deans mandate sharing asymmetric information between the groups.

Ocean State Index

August, 2017

This month we begin a trilogy of best value proposition case studies providing an inside look at how several institutions have developed more relevant ways of measuring value-added outcomes, quality of learning experience, and return on tuition investment. 

Sponsored Content

10/12/2017

Campus safety has become increasingly complex. Higher ed leaders face the threat of serious safety incidents on their campuses every day, while changing legislative mandates only add to the complexity. Ensuring that safety training and processes are up-to-date can be challenging. As a result, many institutions are adopting more efficient processes and individualized technology solutions that improve campus safety while saving time and money.

Sponsored by: 
9/28/2017

For many institutions, implementing new processes, platforms or solutions in the business office, bursar’s office or financial aid departments can seem intimidating and overwhelming. Besides ensuring that any new process or solution improves efficiency and meets the needs of both students and staff, there are a multitude of other factors to consider, such as security, compliance, logistics, and project timing and prioritization.

Sponsored by: 
9/19/2017

Like most institutions, the University of Arizona added lecture capture technology through small scale experimentation, starting at the departmental level. But in just a few years, lecture capture had taken hold and UA faculty were producing some 2TB of video every week and over 30,000 hours each year. Further complicating the situation was the wide variety of lecture capture systems from different vendors used on campus, each using different appliances and hardware, each providing different capabilities, and each requiring different levels of support. There had to be a better way.

Sponsored by: 
Publication Date: 
9/14/2017
Provided by: 

Learn the innovative ways colleges and universities are addressing the career readiness of their students.

Download the White Paper

Publication Date: 
9/8/2017
Provided by: 

A complete guide to implementing lecture capture, from content considerations to equipment configuration and more.

Download the White Paper