Marketing

From UB

Meeting new college students’ digital expectations

September, 2016

The College-Bound Student E-Expectations Survey asked 3,000 college-bound high school seniors and juniors about their digital habits and expectations—from the start of the recruiting cycle. Here’s a selection of the top insights from the study.

Bringing male students back to college

September, 2016
Aaron Mahl is a vice president and consultant at Ruffalo Noel Levitz.

Large public universities and smaller liberal arts colleges, on the other hand, are finding it increasingly difficult to maintain their male enrollments. The National Center for Education Statistics projects that, by 2020, men will represent only 41 percent of college enrollees.

“Fact-vertising” can give colleges a competitive edge

August, 2016
John L. Gann, Jr., consults, trains, and writes on marketing. He is author of "The Third Lifetime Place: A New Economic Opportunity for College Towns."

Although their leaders might claim otherwise, ratings by U.S. News, Princeton Review and others are of outsized importance to universities today. But what about the many colleges that didn’t rank high with these reviewers? How can they compete with the list-toppers?

Sponsored Content

10/5/2016

Given the current environment in higher ed, the pressure to contain costs and the need to justify expenses, it is more critical than ever that any technology investment not only meet the needs of staff, students and the institution, but also provide a clear return on investment. When it comes to the significant investment involved with implementing an ERP, there are strategies and approaches that any institution can take to reduce total cost of ownership, as well as realize ROI in the least amount of time possible.

California institution system partners with  AT&T for large-scale network management

Over 16 years ago, the California State University system’s 23 campuses had independently managed networks. Each had autonomy over standards and used a hodgepodge of products.

Research has shown that active learning—asking students to engage in class with each other and their instructor—is more effective than traditional lecturing.

8/25/2016

Keeping employees engaged while minimizing turnover is a crucial component of institutional success, but unfortunately, many colleges and universities are hampered by a culture of disengagement. One recent study found that 52 percent of faculty members said they were not engaged in their work, a further 14 percent were actively disengaged, and only 34 percent reported feeling engaged with their jobs.*

Colleges and universities are under intense pressure to meet enrollment goals, improve retention rates, and shorten time to completion. Predictive analytics can play a crucial role in these efforts by providing insights that guide strategic decision making, improve enrollment management and promote student success.