Marketing

From UB

Facebook Live meets the college campus tour at GW

February, 2017
BEHIND THE SCENES—Taylor Hale, a GW college senior from Detroit, Michigan, filming live during the college’s Facebook Live tour.

The George Washington University live-streamed a campus tour via Facebook Live in December. It’s the first time the platform’s live-video streaming service has been used for that purpose, administrators at GW believe.

College retirement plans under attack

February, 2017
Recent lawsuits have alleged that certain colleges breached the Employee Retirement Income Security Act (ERISA), which states employers that sponsor retirement plans have a fiduciary responsibility to prudently manage those plans on the behalf of their employees.

Eight prominent universities—including University of Pennsylvania, Duke, Emory, Johns Hopkins, Vanderbilt and others—were hit with separate lawsuits in August 2016 alleging the institutions mishandled their employee retirement plans.

Admissions and marketing partnerships breed success in higher ed

February, 2017
Leslie Crosley is a higher ed enrollment management consultant for Ruffalo Noel Levitz.

When campus marketing departments and admissions offices collaborate, valuable strategic alignments can be formed. Well-coordinated teams ensure that institutional branding messages speak to recruitment needs, while the recruiting messages encourage brand awareness and market penetration. 

Digital marketing trends for higher ed in 2017

January, 2017
Karine Joly is the web editor behind www.collegewebeditor.com, a blog about higher ed web marketing, public relations and technologies. She is also the founder of www.higheredexperts.com.

Higher ed marketing leaders have to master the art of blending powerful and personalized customer experiences with the science of measuring and optimizing the impact of their initiatives. 

Yet many chief marketing officers haven’t embraced their “inner data-lover self.”

Measurement is an afterthought at best, often checked off a busy to-do list via mindless reporting on cookie-cutter metrics selected by automated digital platforms.

Colleges and universities branch out within the U.S.

December, 2016
Fashion Forward—Kent State University students can take a semester-long break from life on the Ohio campus to immerse themselves in fashion design, merchandising or journalism in New York City’s Garment District.

Exotic branch campuses across the globe give American institutions an extra shine when recruiting students and establishing an internationally recognized brand. Now, several universities are finding similar success with satellites in other parts of the U.S.

Sponsored Content

3/16/2017

In the race to attract, retain and prepare students, the institutions with the most relevant programs and most current technologies have an advantage. Hands-on learning through 3D printing at a college or university opens doors to entrepreneurship and industry collaborations that benefit budding scientists, engineers, artists and designers by preparing them for the requirements of the knowledge-based economy.

Sponsored by: 
3/9/2017

Often, student success efforts are focused primarily on retaining first year students, but fail to continue supporting students throughout their college careers. At the University of North Carolina-Greensboro, the institution’s leadership wanted to take a broader approach to student success by developing a predictive model that would include upperclassmen.

Sponsored by: 
3/7/2017

Students today don’t respond to the traditional methods of communication from their college or university like they once did. While websites and email are appropriate for housing and delivering certain types of information, institutions need to develop a campus-wide mobile presence in order to reach students effectively and in the format they prefer.

Sponsored by: 
2/23/2017

Many institutions struggle with the consequences of using multiple IT platforms for managing operations across departments, such as IT Support, Admissions, HR, Marketing, Residence Life or Facilities. The results—dissatisfied students and faculty, miscommunication, redundancy and poor resource allocation among them—can negatively impact the institution in a variety of ways.

Sponsored by: 

University Business's new, tablet-friendly eBook, Online Learning, provides an overview of what’s new, what’s working and what’s ahead for institutions in all stages of developing and growing their online learning programs.

Access your free copy today to learn how your online learning program can