In the first of our trilogy of commentaries entitled ‘Ready to Launch: New Engines of Entrepreneurial Startup’ – we featured the new Hagerman Center for Entrepreneurship and Innovation. This commentary provided an early national higher education media context highlighting UM-F’s downtown commitment – put in play by sponsored business incubators, product accelerators, and entrepreneurial launchpads.
The College-Bound Student E-Expectations Survey asked 3,000 college-bound high school seniors and juniors about their digital habits and expectations—from the start of the recruiting cycle. Here’s a selection of the top insights from the study.
Large public universities and smaller liberal arts colleges, on the other hand, are finding it increasingly difficult to maintain their male enrollments. The National Center for Education Statistics projects that, by 2020, men will represent only 41 percent of college enrollees.
Although their leaders might claim otherwise, ratings by U.S. News, Princeton Review and others are of outsized importance to universities today. But what about the many colleges that didn’t rank high with these reviewers? How can they compete with the list-toppers?
While it’s still too early to rule on the performance of paid social media marketing to drive measurable actions beyond the media platform, it’s time for schools to start testing to optimize paid social for higher education marketing.