From UB

Flint: Michigan’s newest walkable collegetown

October, 2016

In the first of our trilogy of commentaries entitled ‘Ready to Launch: New Engines of Entrepreneurial Startup’ – we featured the new Hagerman Center for Entrepreneurship and Innovation. This commentary provided an early national higher education media context highlighting UM-F’s downtown commitment – put in play by sponsored business incubators, product accelerators, and entrepreneurial launchpads.

Meeting new college students’ digital expectations

September, 2016

The College-Bound Student E-Expectations Survey asked 3,000 college-bound high school seniors and juniors about their digital habits and expectations—from the start of the recruiting cycle. Here’s a selection of the top insights from the study.

Bringing male students back to college

September, 2016
Aaron Mahl is a vice president and consultant at Ruffalo Noel Levitz.

Large public universities and smaller liberal arts colleges, on the other hand, are finding it increasingly difficult to maintain their male enrollments. The National Center for Education Statistics projects that, by 2020, men will represent only 41 percent of college enrollees.

“Fact-vertising” can give colleges a competitive edge

August, 2016
John L. Gann, Jr., consults, trains, and writes on marketing. He is author of "The Third Lifetime Place: A New Economic Opportunity for College Towns."

Although their leaders might claim otherwise, ratings by U.S. News, Princeton Review and others are of outsized importance to universities today. But what about the many colleges that didn’t rank high with these reviewers? How can they compete with the list-toppers?

Turning “likes” to action—and higher ed revenues

July, 2016
Karine Joly is the web editor behind, a blog about higher ed web marketing, public relations, and technologies. She is also the founder of

While it’s still too early to rule on the performance of paid social media marketing to drive measurable actions beyond the media platform, it’s time for schools to start testing to optimize paid social for higher education marketing. 

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Institutions of all sizes are facing increased scrutiny of their student ID systems in light of recent security concerns. At the same time, budgets are tight for many colleges and universities, creating a number of common challenges when it comes to the business processes involved with issuing student IDs and maintaining an ID system.


Over the next decade, higher education will experience a significant shift, as the millennial generation gives way to “Generation Z.” As a result of this multi-generational shift in student expectations, institutions will have to adapt how they do business across departments, from financial aid to the business office to student services. This will include using social media effectively to communicate with students and their families—particularly in the financial aid and business offices.


For institutions to remain competitive, they must support a growing student population while providing responsive and top-quality student services. Linn-Benton Community College, which serves over 20,000 full-, part-time and non-credit students in Oregon, automated admissions processes to ensure that exceptional student experience begins from the first point of contact with the college, while improving efficiency and reducing costs.


Given the current environment in higher ed, the pressure to contain costs and the need to justify expenses, it is more critical than ever that any technology investment not only meet the needs of staff, students and the institution, but also provide a clear return on investment. When it comes to the significant investment involved with implementing an ERP, there are strategies and approaches that any institution can take to reduce total cost of ownership, as well as realize ROI in the least amount of time possible.

The Institute for Cross Cultural Management at the Florida Institute of Technology trains individuals and organizations to prepare for success in a global environment. Face-to-face communication is a vital part of that work.