Female graduates receive fewer solicitations for donations, and they give at a lower rate than do their male counterparts, according to the “Alumni Engagement and Giving” survey by Alumni Monitor, a higher education consulting service.
Smart advancement teams put thought and research into making stewardship individual and heartfelt. But how far will institutions bend on their mission when a donor offers big bucks? Are donors negotiating for honorary degrees, access to students, influence over scholarships or a leg up in recruiting graduates?
At least 1,831 gifts of $1 million or more—a total of $24.5 billion—were given to charity across eight international regions in 2014, with higher education remaining the top recipient.
Yet it’s a decrease from 2013, when 1,995 donations worth $26.3 billion were reported.
Texas A&M University’s campaign to raise $4 billion for research, facilities and scholarships represents the largest-ever fundraising effort in a state known for going big. It’s also the second largest effort announced by a higher education institution.
When it comes to fundraising, most colleges and universities surveyed (59 percent) boost their effort through social media.
Also popular are social media-based days of giving and crowdfunding events. Of the 42 percent that held a day of giving, more than one-third raised over $50,000 that day. And of the 15 percent that crowdfunded, half earned more than $10,000 per year.