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Fundraising

From UB

Young college alumni: From engagement to giving

February, 2017
IMPACT IN AN INSTANT—During Alumni Weekend in September 2016, Boston University alums were encouraged to engage others virtually via a selfie at the college cafe and headquarters tent.

To keep Stanford front and center in the minds and hearts of its graduates, the university’s alumni association—like other institutions—is investing time on Facebook, Twitter and LinkedIn.

Good as gold: Higher ed fosters fundraising all-stars

November, 2016
GETTING TO KNOW YOU—Kim Winger, a major gift officer at Colorado State, attends many meetings and events to stay up-to-date on university happenings so she can share efforts with potential donors. While taking a moment to greet mascot Cam the Ram won’t result in an institutional gift, it does make for a fun photo opp.

When Teri McIntyre was a University of Wisconsin undergrad in the early ‘90s, she volunteered to call alumni to ask for college fund donations and—believe it or not—she liked making those calls. A university development officer noticed and offered McIntyre a job after graduation.

Revamped and successful: The fundraiser interview process at Northern Arizona University

November, 2016

Betsy Mennell, Northern Arizona University’s development vice president, learned the hard way that “in fundraising, if you speak the language you can talk the talk, but you may not be able to walk the walk.”

After being burned a few times hiring the wrong people—“disorganized, not self-disciplined, afraid to ask for money”—she now requires candidates to tackle four tasks that every MGO must handle.

Can gender-specific campaigns boost fundraising?

August, 2016

Female graduates receive fewer solicitations for donations, and they give at a lower rate than do their male counterparts, according to the “Alumni Engagement and Giving” survey by Alumni Monitor, a higher education consulting service.

Donors get dibs in higher ed

February, 2016
At the University of South Florida, current and former scholarship recipients were among those who signed a giant thank-you card presented to donors Barron and Dana Collier during a ceremony announcing their latest major gift.

Smart advancement teams put thought and research into making stewardship individual and heartfelt. But how far will institutions bend on their mission when a donor offers big bucks? Are donors negotiating for honorary degrees, access to students, influence over scholarships or a leg up in recruiting graduates?

Sponsored Content

4/20/2017

Like many institutions, Yale University first adopted academic video at a departmental level. This proved the potential of video as a study aid, but also created a number of challenges, including requiring administrators to maintain a complex web of disconnected media storage solutions, and forcing students to learn multiple systems for accessing their recorded lessons. As video became an increasingly relied-upon pedagogical tool for both online and on-campus learning, it was determined that the university should transition to a unified media platform.

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3/16/2017

In the race to attract, retain and prepare students, the institutions with the most relevant programs and most current technologies have an advantage. Hands-on learning through 3D printing at a college or university opens doors to entrepreneurship and industry collaborations that benefit budding scientists, engineers, artists and designers by preparing them for the requirements of the knowledge-based economy.

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3/9/2017

Often, student success efforts are focused primarily on retaining first year students, but fail to continue supporting students throughout their college careers. At the University of North Carolina-Greensboro, the institution’s leadership wanted to take a broader approach to student success by developing a predictive model that would include upperclassmen.

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3/7/2017

Students today don’t respond to the traditional methods of communication from their college or university like they once did. While websites and email are appropriate for housing and delivering certain types of information, institutions need to develop a campus-wide mobile presence in order to reach students effectively and in the format they prefer.

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2/23/2017

Many institutions struggle with the consequences of using multiple IT platforms for managing operations across departments, such as IT Support, Admissions, HR, Marketing, Residence Life or Facilities. The results—dissatisfied students and faculty, miscommunication, redundancy and poor resource allocation among them—can negatively impact the institution in a variety of ways.

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