Most institutions have barely scratched the surface of the latest innovations in mobile fundraising. Here are key actions recommended by those who are making headway.
What are the biggest roadblocks institutions face when it comes to adding/enhancing mobile donation options?
“Nothing is more frustrating than getting to the end of a payment process only to have it fail. This experience could cause a donor to give up and schools to lose valuable dollars. Advancement offices need a secure and reliable platform that allows them to raise funds anywhere, anytime, via any channel.”
It’s extremely challenging and costly to build an in-house mobile donation platform, not only because of the technology, but also because of privacy and compliance issues.
That’s why most universities choose to work with providers that have it all figured out, says Caryn Stein, vice president of marketing at higher ed consulting firm Ruffalo Noel Levitz.
When vetting a vendor, keep these questions in mind:
More than 40 medical schools have added culinary medicine programs to the menu to help students better understand how to combat obesity, diabetes and other chronic diseases.
Scenario: Small college wants to increase its national visibility and recognition.
Process: Matt Spencer, associate vice president for university advancement, zeros in on alumni with an affinity for the university, identifies their interests and plans visits—using a tool that analyzes social media reactions, comments and event responses of 235,000 digital alumni interactions.