Alumni Relations

From UB

Should a small college or university be licensing their trademarks?

June, 2017
Kristi Eaves-McLennan is executive director of marketing for Meredith College in Raleigh, North Carolina.

Trademark licensing is big business for big universities. The International Licensing Industry Merchandisers Association estimates collegiate licensing programs raked in $209 million in 2015.

The survival checklist for higher ed presidents

May, 2017
Joseph Brennan is vice president of communications and marketing, and clinical professor of business at the University at Albany. Mark Weaver owns Communications Counsel, an Ohio-based firm that advises universities on crisis communications. He teaches at The Ohio State University College of Law, the University of Akron, and the School of Government at University of North Carolina, Chapel Hill.

Based on our decades of experience counseling campus CEOs, we’ve identified the key behaviors successful presidents use to lead their institutions through the tough times.

Partners in collection: Higher ed third-party solutions

April, 2017

“The last thing colleges want to do is put a former student in collections,” says Harrison Wadsworth, executive director of the Coalition of Higher Education Assistance Organizations. But when internal efforts to collect tuition don’t work, it’s important to have somewhere to turn for help.

Higher ed leads to unicorn breeding grounds

April, 2017

Higher ed institutions in the U.S. lead the world when it comes to producing graduates who go on to create unicorns—private start-up companies worth in excess of $1 billion, such as Uber, Facebook or SpaceX.

Next in line for the college presidency

March, 2017
IN WITH THE NEW—Efforts are often made today at colleges to make inauguration activities accessible to students, faculty, staff, alumni and neighbors—as Moravian College did when its 16th president, Bryon L. Grigsby, arrived in 2014. Still, the installation ceremony itself is typically steeped in tradition.

Plenty can go wrong during a presidential turnover—imagine the new leader earning a faculty vote of no confidence early on, or not recognizing a million-dollar donor at a reception. 

Sponsored Content

5/30/2017

Attend this web seminar to learn how the The Duck Store at the University of Oregon has transformed the shopping experience. By implementing a unified commerce platform—complete with in-store and ecommerce functionality on the front end and real-time inventory visibility, order management, CRM, business intelligence, warehouse management, marketing and financials to support it—The Duck Store now has the tools in place to efficiently manage the complexities of their multiple retail locations.

Sponsored by: 
5/25/2017

Many higher education institutions still rely on inefficient, disparate systems for tracking employee time and attendance. And with workers on campus in a wide variety of jobs, it can be challenging to manage professional, union, auxiliary and student workforces, all at the same time.

Some institutions are turning to automated time and attendance solutions to address these issues, but are unsure of how this change might affect their people, processes, and organization.

Sponsored by: 
5/24/2017

Nowadays it seems as though we are being asked to do more and more with less and less. That might make sense from a business standpoint as it makes you more profitable, but you run the risk of burning out and stressing out your employees.

Sponsored by: 
5/23/2017

In recent years, the requirements of public higher education institutions have changed drastically, increasing the pressure to modernize their IT systems.  To meet those challenges, many universities are looking at available options, including the cloud.

Pittsburg State University was faced with disparate, aging tools, requiring it to rely on manual processes that made it difficult to view data across all of its systems.  This, combined with new available technologies and the necessary change to the IT culture on campus made their change journey an adventurous one.

Sponsored by: 
5/16/2017

Colleges and universities face an increasingly competitive environment for attracting and retaining students.  These challenges are further complicated with tighter funding constraints and the need to keep up with the latest technological advancements to remain competitive. Student ID card systems are not immune to these pressures; outdated ID technology can result in increased costs, long wait times for students, as well as privacy and security issues.

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