A survey of 112 American colleges and universities shows a 2 percent dip in international student yield for fall 2017, from 26 percent in fall 2016 to the current 24 percent, according to the Institute of International Education (IIE).
In a 2017 study conducted by the Pew Research Center, nearly 7 in 10 Americans reported using social media “to connect with one another, engage with news content, share information and entertain themselves.”
Higher ed institutions—capitalizing on the popularity of the digital pictographs—now offer customized sets of emojis featuring school logos, mascots and other themed graphics, such as smiling or winking faces.
The weakest link in the expanding instructional continuum—where we are least successful—is in general education and freshman introductory courses.
Trademark licensing is big business for big universities. The International Licensing Industry Merchandisers Association estimates collegiate licensing programs raked in $209 million in 2015.