Higher ed institutions—capitalizing on the popularity of the digital pictographs—now offer customized sets of emojis featuring school logos, mascots and other themed graphics, such as smiling or winking faces.
The weakest link in the expanding instructional continuum—where we are least successful—is in general education and freshman introductory courses.
Trademark licensing is big business for big universities. The International Licensing Industry Merchandisers Association estimates collegiate licensing programs raked in $209 million in 2015.
Based on our decades of experience counseling campus CEOs, we’ve identified the key behaviors successful presidents use to lead their institutions through the tough times.
“The last thing colleges want to do is put a former student in collections,” says Harrison Wadsworth, executive director of the Coalition of Higher Education Assistance Organizations. But when internal efforts to collect tuition don’t work, it’s important to have somewhere to turn for help.