Alumni Relations

From UB

‘One size fits all’ no longer applies for effective higher ed donor communications

August, 2018
Marc C. Whitt is director of philanthropy communications at University of Kentucky Philanthropy. Follow him on LinkedIn (linkedin.com/in/marcwhitt) or Twitter (@marcwhitt). 

The marketing strategy “one size fits most” no longer works for higher ed philanthropy thanks to the seismic sociological changes that a multigenerational America is now experiencing.

Multipurpose arena at Bentley University

July, 2018
NOT JUST FUN AND GAMES—Aside from hockey, students use the arena as a “living lab” where they analyze the building’s energy data, complete marketing projects and create sales plans for season tickets.

To celebrate its bicentennial in 2018, Bentley University in Waltham, Massachusetts, built a 76,000-square-foot arena that meets the needs of its Division I hockey program while also serving the entire campus community.

Partnerships to end college hunger

July, 2018
Patricia McGuire is president of Trinity Washington University. 

A recent report reveals that as many as 36 percent of students across socio-economic levels experience food insecurity at some point during their college days.

Higher ed fuels donations

July, 2018
SHOWING THE LOVE—Middle Tennessee State asked anyone who has ever said ”I love MTSU“ to give to athletics, academics and scholarships on February 15 and 16 this year. The campaign was the university's first using a text-to-donate option.

Most institutions have barely scratched the surface of the latest innovations in mobile fundraising. Here are key actions recommended by those who are making headway.

Fundraising providers on challenges to setting up mobile giving

July, 2018

What are the biggest roadblocks institutions face when it comes to adding/enhancing mobile donation options?

“Nothing is more frustrating than getting to the end of a payment process only to have it fail. This experience could cause a donor to give up and schools to lose valuable dollars. Advancement offices need a secure and reliable platform that allows them to raise funds anywhere, anytime, via any channel.”

Sponsored Content

11/1/2018

While higher education is undergoing seismic shifts, many institutions struggle with the limitations of legacy systems and outdated technologies. To explore some of these issues, University Business has conducted a subscriber survey about how colleges and universities are using core business systems including the ERP, SIS, Finance and HR, and the challenges that legacy systems can create.

Wake Forest University’s Information Systems Multimedia Technician Preston Neill understands the short life span of cables and adapters. With Ditto wireless presentation software installed throughout campus, those unreliable connectors are one step closer to extinction.

“Our goal is to ultimately stop supplying cables and adapters, because cables go missing and adapters break,” Neill says. “The cost to replace them, plus the manpower involved, is what we’re looking to avoid by having a wireless solution. We’re already getting fewer calls with Ditto.” 

10/25/2018

Technology has not only revolutionized teaching and learning in higher ed, but also how tuition payments are made and campus commerce is conducted. However, today’s payment technologies can also be a source of frustration for students and parents. Simplifying the campus commerce experience and improving payment communications are crucial for increasing student and parent satisfaction with the institution.

10/24/2018

“Nudge theory”—or using subtle reinforcements to positively influence behavior—is increasingly being used in higher education, having been proven to increase FAFSA completions, decrease summer melt and improve retention rates. Tiny nudges can result in big changes at any institution.

10/23/2018

Research shows that the use of academic video has the potential to dramatically improve teaching and learning. But too often, the use of video on campus is limited to traditional lecture capture, and driving adoption across the institution can be challenging.