Alumni Relations

From UB

Reaching college alumni, donors and parents through effective storytelling

November, 2017

Those of us in higher education and in the nonprofit sector know the importance of effective storytelling, yet we often fall prey to telling stories that we want to tell instead of what our audiences desire to read or hear.

Paid attention: Digital signage in higher ed

November, 2017
LOCATION, LOCATION, LOCATION—Colorado State University's digital signs—at key, high-traffic locations, including the entrance points to its new football stadium—provide an attractive audience for advertisers.

Here’s what colleges paying attention to the potential of digital signage as a revenue source—directly or indirectly—are doing to make it work.

Presidents’ residences

September, 2017
AN INTIMATE, WELCOMING FEEL—Turning the living room of the president’s home at Lycoming College in Pennsylvania into an art gallery cost almost nothing—but sent a big message. President Kent Trachte and his wife, Sharon Trachte, want students to feel welcome in their home, particularly because the college has a tradition of serving first-generation students. The transformation of the living room, used for gatherings, highlights that the Trachtes embrace the liberal arts. The home was built in 1938.

Their form and function may vary, but there’s one trait nearly every president’s residence has in common: It’s much more than just a home.

American higher ed still holds global appeal

September, 2017
EXCHANGE ARRANGED—Wayne State was selected to host a group of 100 Iraqi students as part of the Iraqi Young Leaders Exchange Program, a one-month study opportunity in the U.S.

A survey of 112 American colleges and universities shows a 2 percent dip in international student yield for fall 2017, from 26 percent in fall 2016 to the current 24 percent, according to the Institute of International Education (IIE).

Fundraising ideas: Donor relations in the digital age

August, 2017
Marc C. Whitt is director of philanthropy communications at the University of Kentucky Office of Philanthropy. He may be followed on LinkedIn (linkedin.com/in/marcwhitt) or Twitter (@marcwhitt).

In a 2017 study conducted by the Pew Research Center, nearly 7 in 10 Americans reported using social media “to connect with one another, engage with news content, share information and entertain themselves.”

Sponsored Content

12/5/2017

Colleges and universities have become a favorite target of cybercriminals because of the sheer volume of student information they handle—and the fact that payment processing happens all over campus, from the ticketing office to the bursar’s office to the cafeteria. In addition to endangering students and damaging the reputation of the institution, the financial costs of a data breach could include legal representation, fines, and the expense of notifying affected individuals.

11/16/2017

An increasing number of institutions are taking advantage of mobile technology to help recruit, engage and enroll prospective and admitted students. Mobile apps are being used for self-guided campus tours, open houses, recruitment events, college nights and more, providing a highly effective way for admissions and enrollment departments to meet the needs of these students.

11/14/2017

As higher education continues to feel pressure to reduce costs and improve efficiency, campus IT environments are rapidly changing and the speed of cloud adoption is increasing. More schools are utilizing cloud technology to modernize systems, cut costs and analyze data to gain insights about more cost effective ways to run the institution. But, it is crucial that such an important decision is made strategically, and that cloud systems are adequately assessed to ensure they will meet the needs of the institution.

Publication Date: 
11/13/2017
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Exploring diverse applications for full-color multi-material 3D printing in Education

11/9/2017

The development of today’s students into tomorrow’s successful alumni ambassadors is an aspiration shared by institutions and students. To realize it, student borrowers must be empowered with the practical skills and knowledge that drive retention, completion and successful loan repayment.

Attend this prerecorded webcast to learn how an integrated, student-centric approach to default prevention can help you more effectively advance the mutual success of your school and your students.