The marketing strategy “one size fits most” no longer works for higher ed philanthropy thanks to the seismic sociological changes that a multigenerational America is now experiencing.
To celebrate its bicentennial in 2018, Bentley University in Waltham, Massachusetts, built a 76,000-square-foot arena that meets the needs of its Division I hockey program while also serving the entire campus community.
A recent report reveals that as many as 36 percent of students across socio-economic levels experience food insecurity at some point during their college days.
What are the biggest roadblocks institutions face when it comes to adding/enhancing mobile donation options?
“Nothing is more frustrating than getting to the end of a payment process only to have it fail. This experience could cause a donor to give up and schools to lose valuable dollars. Advancement offices need a secure and reliable platform that allows them to raise funds anywhere, anytime, via any channel.”
Most institutions have barely scratched the surface of the latest innovations in mobile fundraising. Here are key actions recommended by those who are making headway.