Alumni Relations

From UB

‘One size fits all’ no longer applies for effective higher ed donor communications

August, 2018
Marc C. Whitt is director of philanthropy communications at University of Kentucky Philanthropy. Follow him on LinkedIn (linkedin.com/in/marcwhitt) or Twitter (@marcwhitt). 

The marketing strategy “one size fits most” no longer works for higher ed philanthropy thanks to the seismic sociological changes that a multigenerational America is now experiencing.

Multipurpose arena at Bentley University

July, 2018
NOT JUST FUN AND GAMES—Aside from hockey, students use the arena as a “living lab” where they analyze the building’s energy data, complete marketing projects and create sales plans for season tickets.

To celebrate its bicentennial in 2018, Bentley University in Waltham, Massachusetts, built a 76,000-square-foot arena that meets the needs of its Division I hockey program while also serving the entire campus community.

Partnerships to end college hunger

July, 2018
Patricia McGuire is president of Trinity Washington University. 

A recent report reveals that as many as 36 percent of students across socio-economic levels experience food insecurity at some point during their college days.

Fundraising providers on challenges to setting up mobile giving

July, 2018

What are the biggest roadblocks institutions face when it comes to adding/enhancing mobile donation options?

“Nothing is more frustrating than getting to the end of a payment process only to have it fail. This experience could cause a donor to give up and schools to lose valuable dollars. Advancement offices need a secure and reliable platform that allows them to raise funds anywhere, anytime, via any channel.”

Higher ed fuels donations

July, 2018
SHOWING THE LOVE—Middle Tennessee State asked anyone who has ever said ”I love MTSU“ to give to athletics, academics and scholarships on February 15 and 16 this year. The campaign was the university's first using a text-to-donate option.

Most institutions have barely scratched the surface of the latest innovations in mobile fundraising. Here are key actions recommended by those who are making headway.

Sponsored Content

10/11/2018

With the landscape of higher education rapidly changing, it is crucial that institutions are able to compete for top faculty, staff and leadership, who are not only talented people with the right skills, but are also passionate, engaged and mission-driven.  

10/9/2018

Many institutions ask their enrollment teams, advising offices, faculty and other departments to focus on student success, but these departments do not often know or understand all the unique factors that contribute to the success of their students. A more holistic view is crucial to helping students succeed.

Institutions looking to grow must actively empower staff to ensure that administrative services keep pace with the flood of new students. Implementing the Laserfiche content services platform significantly improved the way Oklahoma Wesleyan University (OKWU) does business, but the more important benefit has been for students, says Systems Administrator Lidija Bell.

In a nutshell, what is an omnichannel payment approach?

Omnichannel is the ability to take payments anytime, anywhere through any channel. It is also the ability to deliver those payments securely and manage them centrally for easy reporting and administration. Higher ed leaders want to provide a frictionless experience for students, parents and other constituents, as well as streamlined campus operations.

More than half of the 40,000 students at California State University, Northridge, are first-generation. Three thousand are international. And every one of them belongs, says Paul Schantz, director of web and technology services in the Division of Student Affairs for CSUN. “We want students to feel like CSUN is their home,” Schantz says. “And if you’re going to have any kind of relationship with somebody, you should know their name, and you should get their name right. That’s the first step in establishing trust with somebody.”