For donors to higher ed institutions, events can stir passion, belief and confirmation in the cause for which they invest time, creativity, advocacy and personal resources. Here is how to maximize the relational and marketing benefits of alumni and philanthropic events.
The marketing strategy “one size fits most” no longer works for higher ed philanthropy thanks to the seismic sociological changes that a multigenerational America is now experiencing.
To celebrate its bicentennial in 2018, Bentley University in Waltham, Massachusetts, built a 76,000-square-foot arena that meets the needs of its Division I hockey program while also serving the entire campus community.
A recent report reveals that as many as 36 percent of students across socio-economic levels experience food insecurity at some point during their college days.
Most institutions have barely scratched the surface of the latest innovations in mobile fundraising. Here are key actions recommended by those who are making headway.