As growing numbers of students pursue degrees online, a new constituency in higher education is being created: alumni who have completed their studies without setting foot on campus. That presents a challenge for those of us in alumni relations.
Female graduates receive fewer solicitations for donations, and they give at a lower rate than do their male counterparts, according to the “Alumni Engagement and Giving” survey by Alumni Monitor, a higher education consulting service.
Alumni. That’s what alumni association magazines should, to a much greater extent, be about. At least they should if we want them to do better at marketing the university.
With the need to host both one-on-one donor chats plus receptions for a hundred or more alumni and friends, campus alumni houses tend to be versatile venues. While great rooms must have space for that next big event, the aim is for an intimate group not to feel swallowed up by the space.