Alumni Relations

From UB

Making memories on campus

November, 2018
Marc C. Whitt is director of philanthropy communications at the University of Kentucky Office of Philanthropy and teaches event planning in UK’s Department of Integrated Strategic Communication.

For donors to higher ed institutions, events can stir passion, belief and confirmation in the cause for which they invest time, creativity, advocacy and personal resources. Here is how to maximize the relational and marketing benefits of alumni and philanthropic events.

‘One size fits all’ no longer applies for effective higher ed donor communications

August, 2018
Marc C. Whitt is director of philanthropy communications at University of Kentucky Philanthropy. Follow him on LinkedIn (linkedin.com/in/marcwhitt) or Twitter (@marcwhitt). 

The marketing strategy “one size fits most” no longer works for higher ed philanthropy thanks to the seismic sociological changes that a multigenerational America is now experiencing.

Multipurpose arena at Bentley University

July, 2018
NOT JUST FUN AND GAMES—Aside from hockey, students use the arena as a “living lab” where they analyze the building’s energy data, complete marketing projects and create sales plans for season tickets.

To celebrate its bicentennial in 2018, Bentley University in Waltham, Massachusetts, built a 76,000-square-foot arena that meets the needs of its Division I hockey program while also serving the entire campus community.

Partnerships to end college hunger

July, 2018
Patricia McGuire is president of Trinity Washington University. 

A recent report reveals that as many as 36 percent of students across socio-economic levels experience food insecurity at some point during their college days.

Higher ed fuels donations

July, 2018
SHOWING THE LOVE—Middle Tennessee State asked anyone who has ever said ”I love MTSU“ to give to athletics, academics and scholarships on February 15 and 16 this year. The campaign was the university's first using a text-to-donate option.

Most institutions have barely scratched the surface of the latest innovations in mobile fundraising. Here are key actions recommended by those who are making headway.

Sponsored Content

12/13/2018

Students expect their higher education experience to be modern and digital, but for many institutions, core systems across campus still rely on paper-based, manual and siloed processes. By automating processes and modernizing workflows, institutions can improve the user experience while reducing costs and workload and improving efficiency.

University Business partnered with FedEx Office to develop and deploy this survey of higher education leaders, exploring the issues and challenges related to the branding or public image of their institutions. Deployed in October 2018, some 300 college and university leaders from a variety of institution types and sizes responded.

From left to right: Ashok Sankar, Director of Solutions Strategy, Splunk; Kara Gillis, Director of Product Marketing, Splunk.

Higher education institutions are challenged with managing their IT systems as they digitally transform their environments. With new technology trends bucking traditional approaches, research shows a general lack of confidence among IT staff and decision-makers. As budgets tighten and IT is increasingly called upon to modernize institutions, IT practitioners need to look at data-driven decision-making strategies.

Nudge theory—using subtle reinforcements to positively influence behavior—is increasingly being implemented in higher education, having been proven to increase FAFSA completions, decrease summer melt and improve retention rates. Tiny “nudges” can result in big changes at any institution.

From left to right: Meghan Turjanica, Product Manager for Student Success, Jenzabar; Mathew Arndt, Lead Data Scientist, Jenzabar; Wade Leuwerke, Associate Professor, Drake University, Co-creator, Jenzabar Student Success Survey.

Many institutions ask their enrollment teams, advising offices, faculty and other departments to focus on student success, but these departments often do not understand all of the unique factors that contribute to the success of their students. A more holistic view is crucial to helping students succeed.