Alumni Relations

From UB

Emoji and emoticon usage shows school spirit

July, 2017

Higher ed institutions—capitalizing on the popularity of the digital pictographs—now offer customized sets of emojis featuring school logos, mascots and other themed graphics, such as smiling or winking faces.

Strengthening the general ed curriculum

June, 2017
James Muyskens is a professor at the Graduate Center, CUNY, and former president of CUNY Queens College.

The weakest link in the expanding instructional continuum—where we are least successful—is in general education and freshman introductory courses.

Should a small college or university be licensing their trademarks?

June, 2017
Kristi Eaves-McLennan is executive director of marketing for Meredith College in Raleigh, North Carolina.

Trademark licensing is big business for big universities. The International Licensing Industry Merchandisers Association estimates collegiate licensing programs raked in $209 million in 2015.

The survival checklist for higher ed presidents

May, 2017
Joseph Brennan is vice president of communications and marketing, and clinical professor of business at the University at Albany. Mark Weaver owns Communications Counsel, an Ohio-based firm that advises universities on crisis communications. He teaches at The Ohio State University College of Law, the University of Akron, and the School of Government at University of North Carolina, Chapel Hill.

Based on our decades of experience counseling campus CEOs, we’ve identified the key behaviors successful presidents use to lead their institutions through the tough times.

Partners in collection: Higher ed third-party solutions

April, 2017

“The last thing colleges want to do is put a former student in collections,” says Harrison Wadsworth, executive director of the Coalition of Higher Education Assistance Organizations. But when internal efforts to collect tuition don’t work, it’s important to have somewhere to turn for help.

Sponsored Content

8/10/2017

Some 75 percent of high school seniors say they visit a college campus without ever contacting the admissions department. Not all prospective students want or are able to take a guided tour of campus, but without an alternative, many students visit on their own, and are walking away with unanswered questions and no communication from the college or university.

Sponsored by: 
7/13/2017

The leadership of Dickinson College understands the importance of predictive analytics to help shape their class. But they also know that models can get stale, and will only improve when they are transparent and institutional departments collaborate during the model building and enrollment process.

Sponsored by: 

College and university leaders manage large datasets that are compiled across people, departments and systems. Producing quality performance reports, institutional effectiveness measures, and academic data can be a challenge in today’s environment. In addition to maintaining reliable and accurate data, higher ed leaders are continually asked to do more work, with more depth—but without additional resources. 

By the time they graduate, nearly 100 percent of students from The University of Toledo Edward H. Schmidt School of Professional Sales have jobs. How? One of the secrets is video.

In this web seminar, a leader from the business school demonstrated how to use academic video to maximize student engagement in the classroom, and how it can also give students a leg up as they enter the professional world, through examples such as engaging homework assignments, hosting a national sales competition, and strategically connecting students and recruiters with video.

Colleges and universities face an increasingly competitive environment for attracting and retaining students. These challenges are further complicated with tighter funding constraints and the need to keep up with the latest technological advancements to remain competitive. Student ID card systems are not immune to these pressures; outdated ID technology can result in increased costs, long wait times for students, as well as privacy and security issues.