Those of us in higher education and in the nonprofit sector know the importance of effective storytelling, yet we often fall prey to telling stories that we want to tell instead of what our audiences desire to read or hear.
Here’s what colleges paying attention to the potential of digital signage as a revenue source—directly or indirectly—are doing to make it work.
Their form and function may vary, but there’s one trait nearly every president’s residence has in common: It’s much more than just a home.
A survey of 112 American colleges and universities shows a 2 percent dip in international student yield for fall 2017, from 26 percent in fall 2016 to the current 24 percent, according to the Institute of International Education (IIE).
In a 2017 study conducted by the Pew Research Center, nearly 7 in 10 Americans reported using social media “to connect with one another, engage with news content, share information and entertain themselves.”