Alumni Relations

From UB

Colleges experiment with engaging alumni of online programs

September, 2016
Roxanne Shiels is alumni strategist for Penn State Outreach and Online Education. She can be reached at rch104@psu.edu.

As growing numbers of students pursue degrees online, a new constituency in higher education is being created: alumni who have completed their studies without setting foot on campus. That presents a challenge for those of us in alumni relations.

Can gender-specific campaigns boost fundraising?

August, 2016

Female graduates receive fewer solicitations for donations, and they give at a lower rate than do their male counterparts, according to the “Alumni Engagement and Giving” survey by Alumni Monitor, a higher education consulting service.

What alumni magazines should be about

May, 2016

Alumni. That’s what alumni association magazines should, to a much greater extent, be about. At least they should if we want them to do better at marketing the university.

Inside Look: Alumni Houses

March, 2016
Students at Westminster College in Salt Lake City can attend networking events, hold meetings or enjoy some complimentary coffee at the Kim T. Adamson Alumni House, completed in 2008 for $1.4 million. Alumni can rent space for events, and visitors get a sense of history from campus memorabilia displayed throughout the house that features a mural of Westminster’s circa-1906 flagship building. Posters in the reception area celebrate alumni successes. Architect: VCBO Architecture (Salt Lake City)

With the need to host both one-on-one donor chats plus receptions for a hundred or more alumni and friends, campus alumni houses tend to be versatile venues. While great rooms must have space for that next big event, the aim is for an intimate group not to feel swallowed up by the space.

Sponsored Content

1/10/2017

The Jeanne Clery Act, passed in 1990, requires all colleges and universities who receive federal funding to share information about crime on campus and their efforts to improve campus safety, as well as inform the public of crime in or around campus. Revised and amended several times since its inception, compliance with the Clery Act requires careful and deliberate coordination among various campus officials and entities.  

Sponsored by: 
Stanley Security
Joseph Gillio,  Senior Director, Strategic Planning & Marketing,  Casio America Inc.

Traditional projectors operate off of a mercury vapor lamp. Casio’s LampFree projectors use a blue laser, phosphor and a red LED light source. This is a major advantage for several reasons...

Linda Ding, Senior Education Program Strategist, Laserfiche

There are three challenges in achieving efficiencies through technology initiatives.

Eileen Smith,  Vice President Marketing and Communications,  Jenzabar

Previously, students were looked at in a very fragmented way: They were either a recruit, an applicant, a student, a potential graduate, a lifelong learner or potential dropout. New tools have caused a shift in how higher ed is viewing students, we can now think of the student in a much more holistic way.

It’s no secret that text messaging is the preferred method of communication for today’s students over email, direct mail or phone calls; a recent study found that some 97 percent say they use texting as their primary form of communication, 73 percent say they want schools to text them, and nearly three quarters of prospective students want to text with admissions counselors. However, only 28 percent report being offered the option to text with their college or university. How should institutions address this gap by reaching students the way they prefer?