Admissions

From UB

Shuttered islands: Showing a college campus when buildings have closed

March, 2017
If colleges choose to simply shutter older structures and let them sit unoccupied, it's important to remember that honesty is the best policy during campus tours, says David Hawkins, executive director for educational content and policy for the National Association for College Admission Counseling. (GettyImages.com: FozzyB)

The combination of the campus expansion boom of the past decade and the recent flattening of enrollment rates continues to create a significant backlog of deferred maintenance at many institutions, says report.

Facebook Live meets the college campus tour at GW

February, 2017
BEHIND THE SCENES—Taylor Hale, a GW college senior from Detroit, Michigan, filming live during the college’s Facebook Live tour.

The George Washington University live-streamed a campus tour via Facebook Live in December. It’s the first time the platform’s live-video streaming service has been used for that purpose, administrators at GW believe.

Admissions and marketing partnerships breed success in higher ed

February, 2017
Leslie Crosley is a higher ed enrollment management consultant for Ruffalo Noel Levitz.

When campus marketing departments and admissions offices collaborate, valuable strategic alignments can be formed. Well-coordinated teams ensure that institutional branding messages speak to recruitment needs, while the recruiting messages encourage brand awareness and market penetration. 

Instant college admissions: An enrollment and engagement boost

December, 2016
INSPIRING ACTIVITIES—Students get to begin bonding with future classmates on Instant Admissions Day at Unity College in Maine. They also get some certainty about their higher ed futures.

Instant Admissions Day at Unity College in Maine provides benefits beyond the immediate acceptance of students’ applications. This accelerated enrollment approach provides a clearer picture of the 700-student private college’s incoming class.

Five metrics to power your value proposition

December, 2016
Jim Scannell is senior consultant for enrollment management for Ruffalo Noel Levitz. He is the former president of Scannell & Kurz.

As demographic, economic and market volatility continue to challenge higher ed’s ability to enroll a sufficient number of students able to take advantage of the educational opportunities available, understanding and advancing your institution’s value proposition should be at the top of the to-do agenda.

Sponsored Content

3/9/2017

Often, student success efforts are focused primarily on retaining first year students, but fail to continue supporting students throughout their college careers. At the University of North Carolina-Greensboro, the institution’s leadership wanted to take a broader approach to student success by developing a predictive model that would include upperclassmen.

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3/7/2017

Students today don’t respond to the traditional methods of communication from their college or university like they once did. While websites and email are appropriate for housing and delivering certain types of information, institutions need to develop a campus-wide mobile presence in order to reach students effectively and in the format they prefer.

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2/23/2017

Many institutions struggle with the consequences of using multiple IT platforms for managing operations across departments, such as IT Support, Admissions, HR, Marketing, Residence Life or Facilities. The results—dissatisfied students and faculty, miscommunication, redundancy and poor resource allocation among them—can negatively impact the institution in a variety of ways.

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2/21/2017

At the University of Trinidad and Tobago, recording lectures was once a cumbersome technology dance. From loaner cameras and SD cards to burning and distributing DVDs, the process was disconnected from the teaching and learning objectives and produced no measurable results.

The university aligned its efforts by transitioning to an active flipped classroom.

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2/16/2017

Students today have varying needs and expectations when it comes to banking as well as receiving funds like financial aid disbursements. And with the evolving needs of millennials it’s difficult to ensure all your students’ needs are being met, especially those who may not be able to or wish not to bank with traditional financial institutions.

Attend this web seminar to participate in a discussion about the unique challenges associated with financial aid credit balance disbursement that millennials face, and how you can adapt to solve those challenges at your institution.

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