The combination of the campus expansion boom of the past decade and the recent flattening of enrollment rates continues to create a significant backlog of deferred maintenance at many institutions, says report.
The George Washington University live-streamed a campus tour via Facebook Live in December. It’s the first time the platform’s live-video streaming service has been used for that purpose, administrators at GW believe.
When campus marketing departments and admissions offices collaborate, valuable strategic alignments can be formed. Well-coordinated teams ensure that institutional branding messages speak to recruitment needs, while the recruiting messages encourage brand awareness and market penetration.
Instant Admissions Day at Unity College in Maine provides benefits beyond the immediate acceptance of students’ applications. This accelerated enrollment approach provides a clearer picture of the 700-student private college’s incoming class.
As demographic, economic and market volatility continue to challenge higher ed’s ability to enroll a sufficient number of students able to take advantage of the educational opportunities available, understanding and advancing your institution’s value proposition should be at the top of the to-do agenda.