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University Business, April 2015

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Cover Story

The idea of student success has evolved in higher ed, from a concept focused mainly on academic success and graduation rates to one addressing a host of other goals. Campus administrators are helping students immerse themselves in campus life, manage finances, attain life skills, pursue first jobs and launch fulfilling careers. And officials are doing it all by creating connections across departments, as well as among students. These collaborations are at the heart of UB’s new Models of Excellence program.

Feature

There was a time when colleges and universities could put their best marketing message out to the masses, and wait for students to respond and express interest. Today, it’s about being aggressive without being pushy, being more student-focused without being intrusive, and being more open to digital communication without sacrificing authenticity.

The idea of student success has evolved in higher ed, from a concept focused mainly on academic success and graduation rates to one addressing a host of other goals. Campus administrators are helping students immerse themselves in campus life, manage finances, attain life skills, pursue first jobs and launch fulfilling careers. And officials are doing it all by creating connections across departments, as well as among students. These collaborations are at the heart of UB’s new Models of Excellence program.

Early-college high schools have inspired a new wave of close collaboration between K12 and higher education as both sides recognize the benefits of better preparing students for the rigors of college life and coursework. The programs, which are routine in some states, are are only getting off the ground in other parts of the country. 

Focus

Few of us could imagine where we would be in our institutional branding efforts without the internet and its related marketing and public relations applications.

Fueled by government agendas, national press and public opinion, higher education has in recent years come under increased scrutiny in the form of calls for heightened transparency and accountability.

Some of the U.S. Department of Education’s initiatives in response include:

Technology

Controlling bandwidth is just one reason why colleges and universities have adopted BYOD policies. Improving computer security, providing reliable internet access for classroom work, and simply letting faculty, staff and students use their favorite devices have driven wider acceptance of BYOD strategies.

Campus Finance News

Who would ever think that replacing simple lightbulbs could end up costing a university hundreds of thousands of dollars? Or that a piece of equipment destined for a building’s basement could nearly cause the destruction of an exterior wall, with an associated price tag in the tens of thousands of dollars, because the system was too large to fit through a doorway and too heavy to ride on an elevator?

On Topic

Aradhana Bela Sood's new book on the Virginia Tech massacre highlights what can be done to better treat people who are struggling emotionally. Sood, a senior professor for child mental health policy at Virginia Commonwealth University School of Medicine, says threat assessment and treating students quickly are keys.

Behind the News

Anticipating and planning future giving to nonprofits has been difficult, with scant reliable resources to help understand the outlook.

A new documentary is sparking calls for reform on campuses across the country for humanizing a topic that is too often conveyed in the media as a set of statistics.

Faculty and students who demonstrated during the first National Adjunct Walkout Day on Feb. 25 aimed to raise awareness about the working conditions faced by part-time instructors. Despite the day’s title, walkouts were not only discouraged by many unions, but illegal in some states.

The University of Vermont allows its students to identify their own gender around campus, even if it’s no gender at all.

Race has been eliminated from some suspect descriptions included in crime alerts sent out by two major public universities.

At seven stories tall and 247,000 square feet, the Science Education and Research Center at Temple University in Philadelphia is one of the largest buildings devoted exclusively to scientific research in the city’s region.

Valerie Smith, current dean of the college at Princeton University, has been named the 15th president of Swarthmore College (Pa.).

Professional Opinion

Technical education is often touted as solely a means of getting a job. There is no doubt that it’s a key reason students enroll in our programs. And yet if all we do is give our students the tools to secure an entry-level position, then we have failed as educators. We have failed the student and we have failed the workforce.