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University Business, February 2017

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Cover Story

MONTCLAIR, New Jersey—Montclair State had been a university for only a few years when Susan Cole took over as president in 1998. She wanted the job—her second presidency—because she saw vast, untapped potential on the campus of 12,000 students. She also felt certain that she could, pretty quickly, ensure the institution lived up to its new name.

Feature

Traditionally, student success programs have focused primarily on transitioning first-year students from home to college. But now more higher ed leaders are realizing that to retain students and help them make informed decisions, they must expand these efforts to sophomores.

To keep Stanford front and center in the minds and hearts of its graduates, the university’s alumni association—like other institutions—is investing time on Facebook, Twitter and LinkedIn.

MONTCLAIR, New Jersey—Montclair State had been a university for only a few years when Susan Cole took over as president in 1998. She wanted the job—her second presidency—because she saw vast, untapped potential on the campus of 12,000 students. She also felt certain that she could, pretty quickly, ensure the institution lived up to its new name.

Focus

Campus bookstores at most higher education institutions are asked to increase revenues to support operations, scholarships and other campuswide needs as well as drive down prices and ratchet up services to help students.

What is blockchain? Simply put, it’s a highly immutable, distributed ledger technology. Blockchain’s powerful security capabilities are based on complex hashing algorithms and regular updates to the transactional history (the “chain”) that are written in blocks to computers across the world.

When campus marketing departments and admissions offices collaborate, valuable strategic alignments can be formed. Well-coordinated teams ensure that institutional branding messages speak to recruitment needs, while the recruiting messages encourage brand awareness and market penetration. 

Technology

Online faculty at Castleton University don’t just dole out tests—they take them, too. Full- and part-time instructors who have no experience teaching online with Moodle’s learning management system work through a self-paced, six-module course created by associate academic dean Cathy Kozlik. 

Campus Finance News

Eight prominent universities—including University of Pennsylvania, Duke, Emory, Johns Hopkins, Vanderbilt and others—were hit with separate lawsuits in August 2016 alleging the institutions mishandled their employee retirement plans.

On Topic

If anyone can be said to have their finger on the pulse of an industry, it would be Gary Kayye. The president and CEO of rAVe [Publications], Kayye follows trends in the fast-changing world of audiovisual technology via e-newsletters, blogs, video, social media and a variety of other media.

Behind the News

International branch campuses continue to offer American colleges and universities opportunities in branding, enrollment and research. And overseas countries, as luck would have it, are often as eager to host as U.S. universities are to set up shop. 

Flora Tydings is Tennessee Board of Regents’ new chancellor, responsible for leading six universities, 13 community colleges and 27 colleges of applied technology.

A newly formed academic center at Adams State University in Colorado aims to improve historically underserved and first-generation students’ chances of enrolling in and graduating from college.

In 13 Midwestern states, veterans can now receive college credit for military vocational skills and trades learned working on base or in the field.

The largest capital project in Central Michigan University’s history, a new four-story, 170,000-square-foot Biosciences Building is a science showcase—right down to the numerous glass-walled labs that facilitate observation of ongoing research.

The George Washington University live-streamed a campus tour via Facebook Live in December. It’s the first time the platform’s live-video streaming service has been used for that purpose, administrators at GW believe.

In a recent off-Broadway production of West Side Story, directed by the provost of Nyack College, located north of New York City, the student who played Officer Krupke had once been arrested for impersonating a police officer.

The Professor Watchlist, launched last fall by the nonprofit Turning Point USA, challenges students: “Help us expose and document college professors who discriminate against conservative students and advance leftist propaganda in the classroom.” 

Professional Opinion

To bridge the gap between dwindling public resources and the growing cost of infrastructure and facilities, a public-private partnership (P3) can be a solution that infuses capital into an overstretched budget and makes new development financially feasible.