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Web Seminar Digest

It’s no secret that text messaging is the preferred method of communication for today’s students over email, direct mail or phone calls; a recent study found that some 97 percent say they use texting as their primary form of communication, 73 percent say they want schools to text them, and nearly three quarters of prospective students want to text with admissions counselors. However, only 28 percent report being offered the option to text with their college or university. How should institutions address this gap by reaching students the way they prefer?

Imagine using academic video to strengthen prerequisite skills, enhance curriculum content, ease anticipated student struggles, and push students further in their knowledge of course material. Brooke McCurdy has been teaching math for more than 14 years. When her classes morphed from a traditional in-person method to a flipped-classroom environment, she saw the success of her students soar as they became more engaged.

Higher education is in the business of learning, but all too often institutions fail to extend learning to staff members by failing to provide professional development opportunities. With the aging workforce and the higher turnover ratio of millennials, it is more critical than ever to provide professional learning opportunities that maximize employee potential and foster leadership skills, creating a pipeline of talent that can also enhance succession planning.

Many colleges and universities face challenges when it comes to their phone and communications systems. Outdated phone systems offer limited capabilities and often consume time and resources due to support and maintenance requirements. By moving to a unified communications platform, institutions can not only replace aging campus phone systems, but go beyond voice to unify all communications in a streamlined and more reliable desktop application, encompassing voice, email, fax, video and chat.