You are here

Social Media

College presidents are using Twitter to interact with students and faculty.

College presidents, don’t worry—yet—if you only have three Twitter followers.

You don’t need to be a social media superstar right now. In the near future, however, active use of Twitter and Facebook may be a full-blown requirement, according to a study of tweeting in higher ed administration by Dan Zaiontz, a grad student at McMaster University in Ontario, Canada.

Mobile applications are on the rise as the method for communicating with a university’s expansive audience. Though apps have the potential to deliver content in a new, dynamic way, many higher ed leaders are unsure how to best deploy an effective mobile app strategy. This web seminar, originally broadcast on May 7, 2013, addressed how the University of Mississippi (Ole Miss) was able to successfully release an effective app for its campus community.

“Generation C” is demanding video in all aspects of their lives, including in their learning experiences. Universities ought to harness the power of academic video not only to meet these expectations, but to realize the power of lecture capture, personalized education, and flipped classrooms. In this web seminar hosted by Sonic Foundry vice president Sean Brown and originally presented on August 20, 2013, JD Solomon of University Business presented some findings from a new white paper about how academic video is at a tipping point and what its future looks like.

(Getty Images.com/P. Roy Scott) The best approaches to social media outreach involve more than reacting to students who broadcast the negative.

When a student starts tweeting expletives about your institution for the whole world to potentially see, it’s probably time to find out the reason for the lash out and do some damage control.

Beverly Low, dean of first-year students at Colgate University in New York, reached out to one such student and ended up having three meetings with her. “They were meaningful conversations, too,” Low says, adding that the student was more likely to come and talk in person than vent on social media in the future.

1. “It’s not just building the network. You need the support as well. It’s a campuswide effort.” —Eric Maguire, Ithaca College

2. “You can’t use sarcasm or be funny in a text. You have to think about who is reading it. Inside jokes don’t work publicly.” —Beverly Low, Colgate University

3. “Allow room for spontaneous posts to happen each week, since the essence of social media is fluidity.” —Molly Israel, Ithaca College

Higher ed has a new recruitment tool available with LinkedIn’s University Pages, which not only promote a school, but add a powerful networking platform for current and future alumni.

“A LinkedIn University Page includes all the things that touch a university in one space,” says John Hill, LinkedIn’s higher education evangelist. “It’s rich media, so it can have videos, imagery, blog posts, and so on.”

Andy Murray’s Wimbledon victory set the record for the most related tweets in the UK—placing his Centre Court championship in the ranks of President Obama’s election night speech, the Pope’s inauguration, and—go figure—the Spice Girls reunion at the Olympics.

Now, the Campus Insiders website is using this fascination with social media to lure readers to sports highlights and analysis. It has 37,000 likes on Facebook and 2,400 Twitter followers.

In higher education, we love, hate, and thrive on college rankings. The annual U.S. News and World Report top colleges list—as well as rankings by other news organizations—is anticipated with excitement and trepidation. When it comes to the numbers game of college admissions, it’s important to secure a spot near the top of these lists. Improving your institution’s rank means an automatic increase in general visibility. It also often results in a better chance to convert more college-bound high school students into serious prospects and highly motivated applicants.

North Carolina legislators passed a bill last month that prevents colleges and universities from requiring students to provide their passwords to Twitter, Facebook and other social networks. The law was drafted in response to a student-athlete handbook rule forcing athletes to choose an administrator or coach to monitor their social media accounts throughout the academic year.

When the entire city of Boston was on lockdown during the April 19 manhunt for the marathon bombing suspects, institutions such as Boston College and Boston University were posting on Facebook to let admitted students know the status’ of open houses scheduled to occur that weekend.

Pages