As a reader of this magazine, you were probably not surprised--much less chagrined--by the 2009 publication of a three-volume set of books entitled, The Business of Higher Education (Praeger Publishers, 2009). Nor, I would wager, do you find University Business an unusual magazine title. As the CEO of a college, neither do I.
But we need to recognize that, for many constituencies of the academy not among University Business readers, the phrase "university business" may sound odd, if not oxymoronic. And that is true for at least two reasons.