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Business Continuity

Just a few short years ago, Brad J. Ward was finishing up his BA at the University of Illinois-Springfield and working in Residential Life. He was playing around with the web, and as an internal communications tool, started a website that featured photos, videos, events, and ongoings of the dorm wing he supervised. When admissions marketing saw it, they tested it as a tool to give prospective students an authentic lens into campus life. Prospects ate it up, and Ward landed himself a job in admissions marketing at UIS.

 

Welcome to the second Streamlined of 2009! My colleagues and I are proud to continue this series of publications designed to inform college and university administrators about new and innovative methods of streamlining business office operations.

 

America is facing a challenging time. With a weakened economy and limited resources, businesses — regardless of size and industry — need to ensure they are maintaining a positive cash flow. And higher educational institutions are not immune.

 

EVERY MONTH, IT SEEMS, WE HEAR OF ANOTHER institution deciding to make the SAT an optional part of the admissions process. Other schools combine SAT scores with a student's high school records to get a more rounded picture. Still other colleges have decided to eliminate the test altogether.

 

CHANGE IS NOT POPULAR. Heck, people hate change. It causes the status quo to become unsettled and the familiar starts to go away, replaced with uncertainty. Our comfort zone is demolished and we have to try to resettle into uncharted territory.

 

TO MANY, THE TITLE <em>UNIVERSITY Business</em> is an oxymoron. The world of the university and the world of business are often perceived to be two very different cultures.

 

Welcome to the inaugural edition of Streamlined. My colleagues and I are proud to present this series of publications to inform college and university administrators about new and innovative methods of streamlining business office operations.

 
 

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