Marcia Layton Turner
Franklin University

A need for speed drove development of the MyTransferCredit program at Franklin University in Columbus, Ohio.

“One of the main things that students want to know upfront is how many of their credits will transfer,” says Scott Booth, executive director for marketing and enrollment. Until a couple of years ago, it could take as many as 20 days during peak enrollment periods to answer this question.

More than 90 percent of Franklin students transfer credits. To help applicants more quickly determine which will transfer to Franklin—and how long it will take to finish their degrees and what that will cost—administrators spent about seven months building a web-based application linked to a robust articulation database.

The MyTransferCredit app, rolled out in July 2014, has shortened the time it takes to give students answers from a few weeks to a few seconds.

MyTransferCredit also shows students other degree programs that could enable them to graduate faster or for less money. Typically, students want “the best and fastest path” to graduation, Booth says.

Franklin’s constantly updated database—which includes more than 120,000 course equivalencies from 2,000-plus colleges and universities—makes it all happen. While the initial MyTransferCredit evaluation is unofficial, its 97 percent accuracy rate has provided important transparency to the transfer process, says Booth.

“Students who use the tool and apply enroll faster than those who don’t use the tool,” says Booth. Before MyTransferCredit, 50 percent of Franklin’s transfer applicants delayed enrolling until the next term, mainly due to cost concerns.

Success data point

  • 20,000+:Number of visits to the MyTransferCredit tool since it was launched in 2014
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