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Professional Opinion

Scott A. Bass is the provost at American University in Washington, D.C.

How many databases does your campus administer in the broad area of student support? American University uses more than 36 databases for different student-related administrative and learning management functions—yet, there is little to no integration.

Shani Lenore-Jenkins is associate vice president of enrollment at Maryville University.

While its primary focus is to educate students, a university is still a business with customers. Traditional marketing methods such as mailings, phone calls and old-fashioned boots-on-the-ground visits are no longer the best ways to reach today’s tech-savvy students, who find the information they need online.

Ken Artin, is a public finance lawyer at Bryant Miller Olive. He can be reached at kartin@bmolaw.com.

There is a great need for infrastructure such as classrooms, student housing, dining and wellness facilities. Public-private partnerships (P3s) are a form of contracting between the public sector and private industry that capitalizes on the potential for private investment in a project, while sharing risk between the public and private partners.

Weldon H. Latham is founder and chair of the Corporate Diversity Counseling Group and a member of the Higher Education Group of Jackson Lewis PC. He can be contacted at lathamw@jacksonlewis.com.

Universities welcome media coverage of college sports, groundbreaking research and alumni achievement—all of which generate recognition and revenues supporting their educational mission. Too often, however, racially charged events at universities have dominated those headlines.

The day after her attacker was sentenced to six months in county jail, the woman who was violently sexually assaulted by former Stanford University student Brock Turner provided her victim impact statement to the online site Buzzfeed for publication (http://UBmag.me/bf). That statement, which immediately went viral, should be required reading for every college and university administrator. 

Thomas J. Botzman is president of Misericordia University.

My institution, Misericordia University in Pennsylvania, received a solid, but uninspiring B- on Forbes "America’s Top Colleges 2016." After reviewing the criteria, though, it appears our letter grade represents who we aspire to be as it fits our long-held mission of serving first-generation students and others in need.

Roxanne Shiels is alumni strategist for Penn State Outreach and Online Education. She can be reached at rch104@psu.edu.

As growing numbers of students pursue degrees online, a new constituency in higher education is being created: alumni who have completed their studies without setting foot on campus. That presents a challenge for those of us in alumni relations.

Elizabeth L. Paul is president of Capital University in Ohio.

A new president faces higher ed challenges by focusing on what’s working: Capital University in Ohio is in transition—in a good way—and that likely is the new normal given the dynamic challenges facing many higher ed institutions now.

Susan West Engelkemeyer is the president of Nichols College in Dudley, Massachusetts.

With increasing urgency, today’s colleges are being asked—by business, government and the nonprofit field—to impart so-called “21st century skills” of communication, collaboration, problem-solving and creativity to their students. What’s often missing from the list is leadership.

Jeffrey R. Docking is the president of Adrian College in Michigan and the author of "Crisis in Higher Education: A Plan To Save Small Liberal Arts Colleges in America."

Sometimes, well-known propositions lead to predictable conclusions. But not always. Occasionally, they lead to surprises—and even busted myths. Here’s one: Wealthy, private institutions willing to invest large endowments in financial aid for poorer students do the best job of expanding access to higher education.

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