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Internet Technology

WHILE ONLY 19 PERCENT OF Americans aged 12 to 17 have ever listened to a podcast, according to the Pew Internet and American Life Project, many institutions have invested in academic or marketing initiatives to offer content and updates via podcasting. At the other end of the line, the possibilities for reaching and engaging the 75 percent of teens glued to their mobile phones are still mainly ignored by the majority of marketing strategists in higher education.

 

JULY 1 WILL MARK THE START of the new budget year in most institutions across the country. Nothing new, as that’s the regular budget cycle of higher education. But new this year are the deep cuts some budgets have undergone due to the economic situation.

 
 
 
 
 

MORE AND MORE HIGHER ED institutions have started using blogs to engage prospective students or alums; inform current students, faculty, and staff ; promote events, and even communicate with project stakeholders. Blogs can be powerful channels for institutions, but it's not always the case.

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