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Curious about the digital habits of college-bound high school students? Since 2005, the E-Expectations report has offered a deep dive into their needs and desires

Whether or not you’re one of the 166 million daily Snapchat users, it’s impossible to ignore the deep impact of the mobile app on how teens and young adults communicate.

The interest in live videos across social media platforms has accelerated over the past few months with a series of developments that bring high-quality video broadcasting to the masses.

A recent study of 2,575 university websites found that only 31 percent running Google Analytics use Google Tag Manager (GTM) as well. 

Karine Joly is the web editor behind www.collegewebeditor.com, a blog about higher ed web marketing, public relations and technologies. She is also the founder of www.higheredexperts.com.

Higher ed marketing leaders have to master the art of blending powerful and personalized customer experiences with the science of measuring and optimizing the impact of their initiatives. 

Yet many chief marketing officers haven’t embraced their “inner data-lover self.”

Measurement is an afterthought at best, often checked off a busy to-do list via mindless reporting on cookie-cutter metrics selected by automated digital platforms.

Karine Joly: The open-source Accelerated Mobile Pages (AMP) Project (http://UBmag.me/amp) is spearheaded by Google and backed by several content publishers, e-commerce websites, advertising networks and analytics solutions providers.

There’s no doubt mobile devices anchor our technology-enabled lives. We may not use their small screens on the go, all the time, but when we do, we have high expectations—if a web page takes more than a few seconds to load on mobile, many of us move on to another website. Patience has never been in shorter supply.

The College-Bound Student E-Expectations Survey asked 3,000 college-bound high school seniors and juniors about their digital habits and expectations—from the start of the recruiting cycle. Here’s a selection of the top insights from the study.

Karine Joly is the web editor behind www.collegewebeditor.com, a blog about higher ed web marketing, public relations, and technologies. She is also the founder of www.higheredexperts.com.

While it’s still too early to rule on the performance of paid social media marketing to drive measurable actions beyond the media platform, it’s time for schools to start testing to optimize paid social for higher education marketing. 

Whether in information technology, marketing or even academics, rarely does anything get done before knowing what other institutions did. In higher education, benchmarking data is often one of the first steps on the path to action.

Early adopters tout virtual reality as the next big thing, and in higher education, 360-degree videos are adding exciting, immersive experiences. The best indicator that the time is right for “VR” can be found in the investments made by two competing tech giants, Google and Facebook.

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