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Internet Technology

Karine Joly is the web editor behind collegewebeditor.com, a blog about higher ed web marketing, public relations and technologies. She is also the founder of higheredexperts.com.

Creativity drives the popular social media tool that personalizes content for specific users.

Instagram’s strategy of copying most feature introduced by Snapchat has resulted in several schools pausing efforts with the latter and redirecting them to the former.

Why is digital marketing—so easily measurable—not measured in higher education at the level it is in other industries?

What deep currents will shape this new year for higher ed digital marketers and communicators?

The investigations into election interference by Russian interests using Facebook and Twitter ads underscores the influence that digital advertising can have on opinions and behaviors.

Curious about the digital habits of college-bound high school students? Since 2005, the E-Expectations report has offered a deep dive into their needs and desires

Whether or not you’re one of the 166 million daily Snapchat users, it’s impossible to ignore the deep impact of the mobile app on how teens and young adults communicate.

The interest in live videos across social media platforms has accelerated over the past few months with a series of developments that bring high-quality video broadcasting to the masses.

A recent study of 2,575 university websites found that only 31 percent running Google Analytics use Google Tag Manager (GTM) as well. 

Karine Joly is the web editor behind www.collegewebeditor.com, a blog about higher ed web marketing, public relations and technologies. She is also the founder of www.higheredexperts.com.

Higher ed marketing leaders have to master the art of blending powerful and personalized customer experiences with the science of measuring and optimizing the impact of their initiatives. 

Yet many chief marketing officers haven’t embraced their “inner data-lover self.”

Measurement is an afterthought at best, often checked off a busy to-do list via mindless reporting on cookie-cutter metrics selected by automated digital platforms.

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