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Kelly Walsh is CIO of The College of Westchester in New York.

What is blockchain? Simply put, it’s a highly immutable, distributed ledger technology. Blockchain’s powerful security capabilities are based on complex hashing algorithms and regular updates to the transactional history (the “chain”) that are written in blocks to computers across the world.

Leslie Crosley is a higher ed enrollment management consultant for Ruffalo Noel Levitz.

When campus marketing departments and admissions offices collaborate, valuable strategic alignments can be formed. Well-coordinated teams ensure that institutional branding messages speak to recruitment needs, while the recruiting messages encourage brand awareness and market penetration.