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THREE QUESTIONS HAVE BEEN MAKING the rounds at the marketing conferences this year, as more and more schools are trying to get a better handle on their marketing expenditures:

1. How much does marketing cost?

2. Is marketing worth the money?


Picture this: Your college has been facing a cash-rich, cash-poor battle for decades, and the possibility of its doors closing seems imminent. To halt the cycle, the board of directors turns to what its members think may be the best option for dealing with these financial ails-approving the sale of art in your school's collection.

EVER SINCE PLATO WROTE THE DIALOGUES, students have been endeavoring to capture class content for later review. Usually the method of choice is pen and paper, but sometimes cassette recorders are employed. For most, neither method is adequate.

THE PHONE RINGS. THERE ARE REPORTS OF GUN-SHOTS on campus. Apparently someone is holed up in a tall building in the middle of the university campus, firing shots from a rifle at random passersby, police, and campus security officers. Eventually he is subdued.