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Texas Tech faculty can escape to a quiet recording studio with good lighting and acoustics, as well as tech support just steps away, when they need to record lessons for distance learning or a flipped classroom model.

For an increasing number of faculty members, class prep has gone high tech. It’s not about simply reviewing notes and planning course exercises. It also involves stepping in front of a video camera. Whether it’s for distance learning programs or flipped classrooms, colleges and universities now need faculty who are able and willing to teach on camera.

Following are 10 ways to increase the odds of engaging and connecting with students through video.

In an online seminar on the Greek rhetorician Isocrates offered at the University of Pittsburgh, 176 students listened to a live stream of a discussion among graduate students taking the on-campus version of the class and then asked questions or made comments via Twitter.

The eight graduate students in the brick-and-mortar class took turns recording lectures once a week for the online students during the course this past fall. And both the online and doctoral students could interact with one another on the discussion board on Blackboard’s CourseSites platform.

When Tina Seelig, executive director of the Stanford Technology Ventures Program, taught “A Crash Course on Creativity” last spring, the 38 students in her graduate class worked on the same projects as the 25,000 people around the world who took the MOOC version of the course.

The MOOC not only offered an alternative to Stanford students who were unable to take this oversubscribed class, but also included perspective from people across the globe.

See which colleges and universities are paving the way in analyzing business models for MOOCs

An increasing number of colleges and universities are offering MOOCs, but few have crunched the numbers to determine whether these online courses can succeed as a business proposition. Where return-on-investment conversations are happening, they generally aren’t leading to comprehensive analysis.

Some institutions, however, are paving the way in their attempts to analyze the potential of MOOCs as a business model.

Online education providers say university and college clients considering developing MOOCs as a long-term strategy need to think about the economies of scale gained and how long courses can last before the content gets out of date.

It won’t quite be describable as a MOOC at first. But that’s one direction that Georgia Tech’s College of Computing can imagine going with its soon-to-be-rolled-out online master’s program, which will start as a pilot in January.

The program has received national attention in part because of a $2 million investment from AT&T—and because Georgia Tech is charging only $6,600 in tuition, compared to $45,000 that traditional master’s students from out-of-state would pay.

Unlike MOOCs, lecture capture platforms are used widely in for-credit courses. Providers of the technology have built in many accessibility features in the past several years.

Lecture capture platforms designed by Echo360, Panopto, and Sonic Foundry, for instance, can all accommodate human-generated closed captions, and are compatible with screen-reading software used by students with visual impairments. Students who cannot use a mouse can use keyboard commands to navigate the platforms.

Panopto's lecture capture platform, like many others, includes captions for students who are deaf or hard of hearing.

The technological revolution sweeping higher education may not be carrying all students with it equally. MOOCs, lecture capture, and other digital platforms are being designed with varying degrees of accessibility for students with mobility restrictions, hearing and visual impairments, and learning disabilities.

Rhe concept of leveraging MOOCs as a data-rich marketing vehicle is new but gaining a foothold

The exploding popularity of MOOCs is beginning to open up a mother lode of data about prospective students that colleges and universities can use for marketing and recruitment purposes.

MOOCs are still in their infancy stages, and the concept of leveraging their reach as a data-rich marketing vehicle for the institution is even newer. But it’s beginning to gain a foothold.

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