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Enrollment Matters

It is a given these days for enrollment managers to be well aware of the national, regional, and state high school graduation demographic trends that shape the U.S. higher education landscape.

The eighth edition of the Western Interstate Commission for Higher Education’s “Knocking at the College Door,” for example, paints a clear picture of projections in aggregate numbers and race/ethnicity patterns. If you have studied the maps developed by WICHE, you know that:

While much has changed in enrollment management in recent years, one fact remains constant: the right kind of leadership is critical in achieving enrollment success. Several characteristics define leaders who are able to succeed within the realities of the profession today.

Most institutions have at their disposal a wealth of tools to track recruitment-related metrics throughout the year. If you checked with your admissions office in the fall it would, most likely, be able to share information about the number of prospects, inquiries, applicants, completed applicants, and admits compared to the prior year.

Today’s enrollment challenges have impacted all sectors and strata of colleges and universities. Campus leaders are questioning whether their organizational models, as well as the roles and responsibilities of key enrollment players, are aligned for optimal enrollment success.

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