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Enrollment Matters

Jennifer Wick is vice president for consulting services at Ruffalo Noel Levitz.

It has become increasingly difficult for some four-year institutions to meet enrollment goals for first-year students.

Roberto A. Santizo is a senior enrollment management consultant with Ruffalo Noel Levitz.

In a survey, nearly two-thirds of private institutions and about half of publics indicated they would attempt to provide financial aid packages earlier than usual.

Leslie Crosley is a higher ed enrollment management consultant for Ruffalo Noel Levitz. Jim Scannell recently retired as senior consultant for enrollment management at Ruffalo Noel Levitz and is the former president of Scannell & Kurz.

Now more than ever, enrollment leadership requires a coordinated campus team to respond to emerging internal challenges as well as shifting external forces.

Amy Crutchfield is a higher ed consultant and co-leader of Witt/Kieffer’s Enrollment Management practice.

Enrollment management presents one of the most pressing challenges for many institutions in the current higher education landscape. Uncertain economic conditions, stretched institutional budgets, dependence on tuition revenue, increased competition for top students, and changing demographics have all intensified the need for effective enrollment strategies—and for exceptional managers to champion those strategies.

Jim Scannell is senior consultant for enrollment management for Ruffalo Noel Levitz. He is the former president of Scannell & Kurz.

As demographic, economic and market volatility continue to challenge higher ed’s ability to enroll a sufficient number of students able to take advantage of the educational opportunities available, understanding and advancing your institution’s value proposition should be at the top of the to-do agenda.

Bill Berg is an enrollment management consultant at Ruffalo Noel Levitz.

By 2015, the number of law school applicants declined by 46 percent from a 2004 peak, a result of a shrinking job market and “offshoring” of some legal work. Most law schools were forced to change the way they recruited, admitted, awarded and enrolled students to respond to the drop.

Aaron Mahl is a vice president and consultant at Ruffalo Noel Levitz.

Large public universities and smaller liberal arts colleges, on the other hand, are finding it increasingly difficult to maintain their male enrollments. The National Center for Education Statistics projects that, by 2020, men will represent only 41 percent of college enrollees.

It has been demonstrated amply that financial aid leveraging can, under the right circumstances, increase enrollment and net tuition revenue. For some, however, that isn’t the case.

Enrollment leaders must therefore assess other aspects of recruitment to determine how effectively they are working to build larger, more committed applicant and admit pools, especially when increases in aid are not conducive or possible.

Jennifer Wick is vice president of Scannell & Kurz higher education enrollment consultants, a Ruffalo Cody company.

The shift to the use of families’ Prior-Prior Year (PPY) financial data on the FAFSA has come to pass. This shift has far-reaching implications not only for timing of financial aid awards, but also in other aspects of enrollment, such as marketing, recruitment and institutional budgeting.

James Scannell is president and Jennifer Wick is vice president of Scannell & Kurz, a higher education enrollment consulting division of Ruffalo Noel Levitz.

Student retention, persistence, success and graduation remain top-of-mind issues for higher ed leaders amidst the advent of the College Scorecard, the push toward 60 percent of high school graduates earning college degrees by 2020, and families’ familiar concerns about return on investment.

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