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Campus Retail

Robert A. Walton is CEO of the National Association of College Stores.

Campus bookstores at most higher education institutions are asked to increase revenues to support operations, scholarships and other campuswide needs as well as drive down prices and ratchet up services to help students.

Robert A. Walton is CEO of the National Association of College Stores

In the pursuit of streamlined processes and reduced risk, a significant question is often overlooked: Do you want a store that reflects the personality and values of your campus or do you want a cookie-cutter corporate showroom, focused on selling products and making a profit?

Elizabeth Riddle is the director of OnCampus Research, a division of The National Association of College Stores.

Conventional wisdom tells us students aren’t buying course materials because they are too expensive. They are forced to drop or not take classes or go without needed materials. But research tells a different story.

Tony Ellis is vice president of industry advancement for the National Association of College Stores.

The traditional model of course content creation and distribution—textbooks written by faculty and publisher-produced—is being disrupted.

New digital players and learning content formats—such as courseware, open educational resources and adaptive (or personalized) learning—promise lower costs and better outcomes.