Why are metaphors useful? Language is central to our humanity, and the language we use defines how we see ourselves, others and the world. If we see arguments as war we respond very differently than if we see them as dance. Over the centuries, metaphors have been used in daily language and thought (Lakoff and Johnson, 2003) providing us with insights about complex phenomena and defining what we see how we behave, and the cultures we shape.
What do we know about leaders’ metaphors?