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From UB

Alarming demographic shifts mean university admissions departments are facing a new reality. By 2026, it is predicted that the number of college-aged students will drop almost 15 percent – much of this driven by a plummet in births due to the Great Recession of 2008.

While many higher-education institutions have pivoted towards online learning that attracts older students to increase enrollment, there is much more that can be done from a business process perspective to financially offset the revenue loss from these enrollment challenges.

The percentage of students accepting job offers three months after graduation is a common—and logical—MBA student outcomes stat. But why do most business schools share that particular outcome, and others like it?

It’s likely the result of many institutions following the Standards of Reporting MBA Employment Statistics created by the MBA Career Services & Employer Alliance, a global organization for employers and administrators working in graduate business career services.

BUILDING BUSINESS LEADERS—Impressive facilities can be a key consideration for prospective b-school students. Miller Hall, a $75 million project that is the home of William & Mary’s Mason School of Business, was completed in 2009.

Here’s how sharing student success data can help MBA programs attract new students, prove ROI value and connect with the business community.

A number of colleges have announced that they won’t hold students liable who have received disciplinary actions for protesting gun violence.

The ongoing wave of school violence has forced higher ed to enhance emergency-response training in teacher education programs.

Source: National Behavioral Intervention  Team Association; 2015 survey

After the Virginia Tech tragedy, colleges began to build teams of administrators and faculty to better recognize and support distraught individuals on campus.

Half of community college students report transferring as a goal but have never taken advantage of transfer advising, says a 2018 national report.

Why is digital marketing—so easily measurable—not measured in higher education at the level it is in other industries?

Students at the University of Tennessee Health Science Center now receive mental health counseling from the office of Student Academic Support Services and Inclusion.

TRAVEL BENEFIT—Assumption College (above) and other institutions are offering their students discounted rides with services such as Uber.

Discounted Lyft and Uber rides present a transportation alternative for students on a growing number of campuses large and small.

CAPSULED LEARNING—This art appreciation late-start class meets for seven weeks on Fridays, from 10 a.m. to 1 p.m. in an interactive classroom, linking three campuses for a class of  31 students.

Community colleges bet on a wide variety of scheduling options to attract and retain students whose lives are already filled by jobs and families.

Tom Ryan is vice-president of brand integration at Schneider Associates, an integrated marketing firm based in Boston.

If your marketing teams are not taking advantage of the multitude of ways to personalize digital content to increase lead capture, enrollment and retention, you may be seeing the impact in your acceptance and yield figures.

Rogue spending—buying outside a purchasing contract—can be an issue at colleges large and small. Here’s how the small college pros rein it in.

Help spenders put a face to your name. This is easier at smaller colleges, says Karen Khattari, director of general services and procurement at Cedar Crest College. “Everybody knows me, and I know them.” That leads to more control and better accountability.

While many regional consortia use the collective power of members to negotiate purchasing contracts with volume discounts, it can pay to think beyond neighboring colleges when looking at this cost-saving solution.

That’s what the 19 members of the LAMP Consortium did when they joined colleges from around the country to get affordable access to Sakai, a popular open-source learning management system.

What is the biggest key to success with campus store promotions, and what is the biggest challenge in executing them?

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